Building world-class Search Engine Optimization expertise

I put a lot on the line with this event.

I’ve been a huge fan and participant of The Web Association for
years.

Recently, we were talking and they mentioned that they would like to
try an event in Akron.

The first idea that came to mind was a social media event featuring
the Akron-Canton Airport. They are doing some world-class, cutting edge
social media tactics. I really wanted this to be the first event.

Everyone at the Web Association thought it was an awesome idea.

I then talked to Kristie VanAuken,
the airport’s  Senior Vice President and Chief Marketing &
Communications Officer about the idea. Because of her extreme
awesomeness (you’ll see what I mean) she was all about it.

But here’s where it got tricky. The Web Association was concerned
about having the event too far south. They were afraid they might not
get enough people at the event.

But it seemed like the place to have the event was right at the
airport.

I really pushed for them to try it here. They said it was a huge risk
because if we didn’t get a good turnout we might not be able to do
another Akron / Canton event.

But I knew my Akron and Canton peeps would totally come through.

And sure enough, the event is filling up fast.

But I don’t want the attendance to just be “good.” I want The Web
Association to be blown away!

So, let’s show those Clevelander’s what we’ve got. Let’s fill this
puppy up!

If you are available:

May 27, 2010
11:30 AM – 1:30 PM

Please come to this most awesome event.

You are going to learn a lot about how social media is done right.
You are going to be able to check out the very sweet CAK airport.

And you will be able to show your Akron / Canton amazingness.

PLEASE COME TO THIS EVENT!

CLICK HERE TO LEARN MORE AND REGISTER.

We’re holding our next “Search Made Simple” web marketing seminar in Cleveland on October 27th!  Save 40% with the discount code ClevelandSEO.

Unlike most SEO conferences that shove you into a hotel ballroom with 500 of your closest friends, our seminar is different:

• We limit the class size to 30 people
• We ensure all your questions are answered
• We offer lots of one-on-one time if you want it
• We know money’s tight so we keep our seminars affordable
• We send you home with ready-to-use ideas
• We feed you breakfast and lunch (hey, we like to eat!)

You can register for the seminar (9:00 AM-2:00 PM), website evaluation/workshop (2:00 PM-4:00 PM), or both for a discounted rate.

Our team of SEO experts will present on hot topics including how to dominate the rankings using social media, top 10 web stats to watch, how to write killer copy for the web, and more.

Our SEO seminars give you real-world ideas you can use right away.  We cut through the myths and misinformation and provide ideas that produce better rankings, and ultimately, better conversions and sales.

For more information or to register, please go to: http://www.seoseminars.org or call 800.310.0317.  Remember: save 40% with the discount code ClevelandSEO.

Microsoft and Yahoo are partnering to take on the master… Google. This is the beginning of the end for Yahoo. But it’s good news for searchers and ultimately might be just what Yahoo and Microsoft need to get into the search engine game.

The Karcher Group (TKG) is gearing up for its 7th season of SEO seminars with a new seminar website and new content for the attendees!   Registration is open for two upcoming SEO seminars:

Columbus, Ohio – May 1st
Akron, Ohio - May 29th

Join TKG’s SEO team, along with special guests Anita Campbell, CEO of Small Business Trends, and Jake Baillie, Managing Director of STN Labs and all-around SEO pro, for a full day of SEO strategies and hands-on workshops designed to GET RESULTS.  We make sure our seminars are laid-back, affordable, and best of all, packed with tons of tips you can use right away.

If you want to make sure you’re doing all you can to increase your company’s bottom line in this down economy, join us for SMS Seminar and learn how to make the most of your marketing budget.  Through the Search Made Simple series, we’re proud to have helped over 500 people and businesses get on the right SEO track!

What we’ll cover:

• Basics of On-Page Optimization
• Keywords & Copywriting
• HTML Optimization
• Optimizing Dynamic Content
• Link Building
• Social Media
• Local Search
• Mobile Search
• Hot Topics

Cleveland SEO readers can save $50 with the discount code ClevelandSEO.  Register now!

 

Just a few short months after we shook things up with a new domain, we’re at it again with an all new look for our website, www.tkg.com!

Like a lot of web companies, we’re great at designing and marketing websites for our clients, oftentimes at the expense of our own site. However, there’s no denying that we have a huge online identity (we’re a web company after all), and we knew it was time for TKG to have a site that communicates the same Web marketing and design standards we preach to our clients every day.  Plus, Geoff told us to do it, which is always a big incentive!

We’ve just launched the first big phase, with lots more in store in the coming weeks including the addition of more video and other interactive elements, plus themed designs for major sections of the site.  And you can be sure that we’ll be tinkering with it long after it’s officially done.

Some features of the new tkg.com include:

• All new web design portfolio
• All new look and feel to the SEO section
• All new web design section coming soon
• All new “Meet the Group” pages with social media integration, recognizing TKG’s entire group of talent
• Lots of video and flash elements throughout the site

Behind the scenes, the site features Apoxe (a-POX-ee), TKG’s custom Content Management System (CMS) that’s fully accessible and search engine friendly.  

Check it all out at tkg.com!

After a sell-out crowd in April, TKG and our all-star lineup of Web Marketing experts are heading back to the University of Akron’s Taylor Institute for Search Engine Marketing Made Simple on Sept. 18-19.  Join us for either day or both days — it’s up to you!  Visit The Karcher Group for all the details.

Save $100 off your registration with the discount code CLESEO.

Unlike the mega-conferences with 1,000 of your closest friends, our seminars are different.  You can expect to ask questions and get answers at anytime throughout the day, take home a bunch of ideas to implement right away, learn SEO basics without breaking the bank, and leave with a to-do list for your site.

Day One topics include:

• SEO Overview
• Keywords/Copywriting
• Link Building
• Intro to HTML Optimization
• Intro to PPC

Day Two topics include:

• Local Search
• Optimizing Dynamic Content
• Usability/Accessibility in Design and SEO
• Web 2.0/Social Media Strategies
• Blogging for Your Business

Speakers include:  Anita Campbell, Editor – Small Business Trends; Jake Baillie, Managing Director of STN Labs and former President of TrueLocal.com; Dr. Bill McHenry, Associate Professor at U of Akron; Geoff Karcher, President of TKG, and TKG’s team of in-house SEO talent. 

Don’t just take our word about our seminars.  Here are just a few testimonials:  

“Excellent! Learned much more than I thought I would. Very pragmatic and real world tips and ideas that I can use now.”

“After one day I feel like I can really contribute back to our marketing department.”

“Simplified, not stupified!” 

A new blog to promote its online marketing expertise has been launched by IdeaStar Inc., a Cleveland area full-service Web development company.

The blog, spinfield.com, has two purposes. One is to educate and entertain clients, potential clients and others in the marketplace. The other purpose is to demonstrate how a good blog is run.

“We have compelling content and interesting perspectives on the latest trends in online marketing,” Jim Fisher, IdeaStar president, said. “It’s a good opportunity to engage in a conversation with the marketplace.”

Plenty of hardcore programming involving RSS feeds and interconnectivity to the global blogosphere are included in the site. “The views we present on the Spinfield blog will immediately become part of the global conversation on those subjects,” Jim said. Content is provided by 14 members of IdeaStar. The goal is to post at least two articles, podcasts, or vidcasts per day.

So take a look. Leave comments. Subscribe to the blog. We hope you’ll find something interesting.

After 10 years of flourishing as a web development and marketing firm, we’ve done something seemingly irrational to the majority of our employees and the community at large.  No, we’re not closing our doors.  It’s even more drastic: we’re changing our web address to a three letter domain, www.tkg.com.

Despite working faithfully over the last decade to build our brand, reputation and search engine rankings through our domain, we decided to make the switch because of the simplicity, ease of recognition, and increased branding possibilities of a three letter domain.  Plus, the new domain will eliminate the countless misspellings of the name Karcher.

“We’re thinking of it as a 10^th anniversary present to ourselves,” said Geoff Karcher, TKG president. “We’ve been watching this domain for a long time, and when the opportunity to obtain it came along, it was just too good to pass up, despite the short-term challenges it presents for our search engine optimization team.”

Geoff’s referring to the fact that, by switching to a new domain, we have to rebuild most of our coveted rankings in Google and other search engines.  “This is a major undertaking that will put our skills to the test to maintain all we have established in the last decade, but we can handle it,” he added.

In typical TKG style, however, we’re planning to make this as fun and educational as possible.  Over the next few months, we’ll be documenting the impact of the domain change on a new blog located at www.tkg.com/tkgseoblog.  We hope the blog will become the most comprehensive case study available on the topic and serve as a guide to businesses who may be considering a similar move.

The old domain, www.thekarchergroup.com, will continue to function, redirecting visitors to www.tkg.com.

Check out this interview from our own Joe Abraham as he discusses the value of maps in the search landscape:

E-Commerce News: ECT News Exclusives: SageRock VP Joe Abraham: Putting Web Marketing on the Map

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