Building world-class Search Engine Optimization expertise

This 15 minutes is covered by William McHenry, Associate Professor of Management at The University of Akron.
He is giving a general overview to get everyone caught up on search.

He’s talking about market share, why this matters and who is going to cover what.

His sum up is:
Search is huge. 6.4 billion searches a month. It’s not pefect. We need to optimize our sites through seo and ppc.

That sounds good enough.

I’m bad at sizing up the total number of people at an event. But I would say there are 150 or so people here. If I get a true number I’ll let you know.