Building world-class Search Engine Optimization expertise

This 45 minutes is where each makeover company discusses their company. I’m not going to discuss their company overviews. But I will post links to their sites. It sort of seems like a little plug for each company. It just seems a little off topic. There don’t seem to be talking about their specific web issues. They are more discussing their overall company. If they mention what they are looking to get out of the event I’ll post that below.

This is Makeover Case 1: Progress Book by Paul Chaffee the President of Software Answers, Inc. This is the page of his site talking about Progress Book: ProgressBook - Software Answers, Inc.

Paul says that they have a web-based product but they don’t know a lot about search.

Makeover Case 2 is: Maselli Constructions presented by Rick Maselli. He’s the president. This is their site:
Maselli ConstructionCo., Inc. - Home
He says he’s excited about this event because he feels his site needs a lot of work.
He mentions that he has a blog here: Level Advice. It seems like some interesting content.

He mentions that “everyone needs a website.” That statement interests me because it suggests that someone believes the opposite.

He talks about the Flash intro he has for his site. He realizes that it’s not a great idea.

He does not know how to increase traffic to his site.

He wants to know how to market and optimize his site.

Makeover Case 3 is Trommer & Associates presented by Steve Trommer, Vice-President. This is their site:
Trommer & Associates, Inc. Home Page

He mentions that all the years he has had his web site he has had one call from it. He needs global exposure. He needs his web site to get his name out more.

I wish these guys had focused more on their sites and less on their companies. I don’t blame them as this was probably what was asked of them. But possibly next year they might focus more on their web situations.

And now we’re off…