Building world-class Search Engine Optimization expertise

Here’s these two guys before they speak.

This 15 minutes is covered by William McHenry, Associate Professor of Management at The University of Akron.
He is giving a general overview to get everyone caught up on search.

He’s talking about market share, why this matters and who is going to cover what.

His sum up is:
Search is huge. 6.4 billion searches a month. It’s not pefect. We need to optimize our sites through seo and ppc.

That sounds good enough.

I’m bad at sizing up the total number of people at an event. But I would say there are 150 or so people here. If I get a true number I’ll let you know.

Here’s a link to the Program for the day.

This is the run down of the event:

This is the synopsis of the event:

The 3rd Annual CITe Seminar

When the “dot coms” crashed after 2000 (Y2K), the brilliant future of electronic commerce was tarnished. Behind the scenes, experienced entrepreneurs have been rediscovering and polishing the best ideas. Today Web-based commerce (sometimes now dubbed “Web 2.0”) is stronger than ever, led by a new wave of firms that are customer-centered and wield the power of evolving Internet ecosystems. The central principle they have learned is how to generate profit-producing traffic from search engines and affiliates. Through several case studies, tips for web makeover by industry experts, an interactive panel discussion, and a keynote, our seminar will show you how to use these techniques to take your Internet marketing efforts to the next level. An optional hands-on workshop that follows the seminar will show you search engine optimization techniques in a step-by-step manner.

Keynote Address:

Eric Olsen, Founder & Publisher of Blogcritics.org

That was from this page:
Making the Web Work to Market Your Business

Today I’m at a cool all day seminar titled: “Making the Web Work to Market Your Business” at The Univeristy of Akron.

It’s an interesting event because it is all about seo, usability, conversion, blogs and that sort of thing.

It really is a fairly innovative seminar for an university.

There are a lot of big Cleveland names speaking at the event.

I’m sitting next to Jeff Rohrs, the president of
Optiem - Fuel for Bright Companies. He’s on my right.

Geoff Karcher from The Karcher Group is on my left.

Paul Elliot from eMergent Marketing was to speak today. But I heard briefly that he had a meeting in New York that he had to run out to at the last minute. Another person from his group will be speaking in his place.

I’ll cover more people as the day goes on. But it should be very cool.

I’ll be blogging until 5:00.

You should expect pictures, video and a bunch of this sweet copy.

I recently sat down with Sage for Oaseo’s blog to discuss SageRock and their employment culture and recruiting strategies.

Enjoy.

If any other firms in town would be interested in similar exposure, drop me a line at joel[at]oaseo[dot]com.

Great job, Paul. Enjoy.

Video by Oaseo.

Someone just pointed this article out to me:

Search Engine Moving to Cleveland?

It is referring to:

Congoo – Free software download

Honestly, I’m not familiar for Congoo. But this would be a great addition to the Cleveland Search Community.

According to this article:

Congoo to offer subscription content for free | CNET News.com

It lets users access premium content from participating publishers without having a subscription or having to fill out registration forms. Users are allowed access between four and 15 articles per month per publisher.

I’m sure Michael DeAloia is working on the deal. This would be a great thing for Cleveland.

Note to Congoo folks: yeah yeah… there’s a bunch of cliches about Cleveland. But there are a tremendous number of assets. The cost of living is great. We have the best orchestra in the world. Peter B. Lewis, the owner of Progressive Insurance has his business here and had Frank Gehry build an amazing structure… the Peter B. Lewis building at Weatherhead. Oh yeah, Weatherhead is amazing. Case is amazing. You are 6 hours from Chicago and 9 hours from New York. Both cities have direct flights that leave as often as a bus. Oh yeah, speaking of buses, megabus.com has daily bus routes from Cleveland to Chicago for real cheap if you are sick of flying.

I could go on and on. Those are just the items off the top of my head. Any of us at ClevelandSEO.com would be more than happy to talk about the search environment, if you are interested.

So… give it some thought. We’d love to have you here.