Cleveland Search Engine Optimization Community

What: This week I did a series of interviews of people from

href="http://www.ClevelandSEO.com">ClevelandSEO.com - an association in Northeast Ohio that

is made up of the world-class search marketing talent we have within our area. Today I wrap it

all up and talk about why I did the interviews..

Who: Sage Lewis

Where: This was shot at the

href="http://www.winkinglizard.com/data/content/independence.asp">Winking Lizard in Independence

Ohio.

When: March 30, 2007

Why: Choosing a search engine marketing firm is not an easy process. Meeting and

talking with these people is a very important step in the process. Hopefully these interviews

gave you some insight into a few different firms.

How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on

both my left and my right plus some fill lights.

What: This week I did a series of interviews of people from ClevelandSEO.com - an association in Northeast Ohio that is made up of the world-class search marketing talent we have within our area. Today I asked Jan Limpach from keyphrase-marketing.com to interview me, Sage Lewis from sagerock.com.

Who: Sage Lewis

Where: This was shot at the Winking Lizard in Independence Ohio.

When: March 29, 2007

Why: Northeast Ohio has an abundance of great search marketing talent. We have companies for large corporations and for small start-ups. If you are in need of search marketing, chances are, there is a search marketing firm that is right for you within the Cleveland and Akron area of Ohio.

How: I shot this with my mini DV Panasonic video camera. I've recently bought an external light that attaches to my camera. I used that for this series.

Created by: Web Marketing Watch - Your daily web marketing show.

March 28, 2007

Interview with Craig Geis from thekarchergroup.com

This week I did a series of interviews of people from ClevelandSEO.com - an association in Northeast Ohio that is made up of the world-class search marketing talent we have within our area. Today we talked with Craig Geis from thekarchergroup.com.

Northeast Ohio has an abundance of great search marketing talent. We have companies for large corporations and for small start-ups. If you are in need of search marketing, chances are, there is a search marketing firm that is right for you within the Cleveland and Akron area of Ohio.

Created by: Web Marketing Watch - Your daily web marketing show.

March 27, 2007

Interview with John Inama from PilotFishseo.com

This week I did a series of interviews of people from ClevelandSEO.com - an association in Northeast Ohio that is made up of the world-class search marketing talent we have within our area. Today we talked with John Inama from pilotfishseo.com.

Northeast Ohio has an abundance of great search marketing talent. We have companies for large corporations and for small start-ups. If you are in need of search marketing, chances are, there is a search marketing firm that is right for you within the Cleveland and Akron area of Ohio.

Created by: Web Marketing Watch - Your daily web marketing show.

March 26, 2007

Interview with Jan Limpach from keyphrase-marketing.com

This week I did a series of interviews of people from ClevelandSEO.com - an association in Northeast Ohio that is made up of the world-class search marketing talent we have within our area. Today we talked with Jan Limpach from keyphrase-marketing.com.

Northeast Ohio has an abundance of great search marketing talent. We have companies for large corporations and for small start-ups. If you are in need of search marketing, chances are, there is a search marketing firm that is right for you within the Cleveland and Akron area of Ohio.

Created by: Web Marketing Watch - Your daily web marketing show.

Cleveland-area blogger Joel Cheesman, author of the blog Cheezhead, is featured in the March 12, 2007 edition of BusinessWeek.

With millions of users worldwide, mobile devices dwarf the number of PC’s in use today.

These mobile devices have the potential to surpass desktop as the high volume search leader.

So how to optimize your website today to take advantage of the growth in mobile search.

First lets look at what technology that is being used to power mobile search.

  1. WAP Portal –Downloadable software clients from Google, Yahoo, and Microsoft. These programs offer a scaled down version of internet content.
  2. Mobile Search Engines Designed for mobile devices and integrated into the wireless carriers portals.  This technique addresses the limitations in cell phones, requiring less key strokes.

New mobile device search engines will have the ability to search the web and specific data such as emails and text messages stored on the device and on any connected devices such as a pc or flash memory card.

The good news is that the website owner does not have a separate website for browser based searching and mobile device searching.

Researchers believe that the mobile search engine landscape will be dominated by Google, Yahoo, Microsoft and a handful of wireless phone carriers.

Websites can be optimized for Google mobile search by using the webmaster tools that Google offers. These tools can check to see if your website has been crawled by the Google Bot for mobile search and if there are any errors on the pages. Google will give webmasters data on Mobile CHTML Crawl errors and Mobile WML/XHTML Crawl errors.

It is also a good idea to check he search results on mobile devices to see how your keyword rank is. This will help you be more prepared when search volume picks up on mobile devices.

In addition local search for mobile should be addressed by submitting your site information to the major search engines local directories and other directories such as DMOZ. This will assist searches when searching for geo targeted information.  This is especially relevant for ecommerce sites or for companies who sell their products at retail stores. A mobile user may want to find information about your product where to buy it. The geo targeted data could be used to serve up the proper web pages or interactive information such as coupons.

Mobile device search is in its early stages but is never too earlier to ask your SEO specialist about how it applies to your business.

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