Building world-class Search Engine Optimization expertise

With millions of users worldwide, mobile devices dwarf the number of PC’s in use today.

These mobile devices have the potential to surpass desktop as the high volume search leader.

So how to optimize your website today to take advantage of the growth in mobile search.

First lets look at what technology that is being used to power mobile search.

1. WAP Portal –Downloadable software clients from Google, Yahoo, and Microsoft. These programs offer a scaled down version of internet content.
2. Mobile Search Engines Designed for mobile devices and integrated into the wireless carriers portals.  This technique addresses the limitations in cell phones, requiring less key strokes.

New mobile device search engines will have the ability to search the web and specific data such as emails and text messages stored on the device and on any connected devices such as a pc or flash memory card.

The good news is that the website owner does not have a separate website for browser based searching and mobile device searching.

Researchers believe that the mobile search engine landscape will be dominated by Google, Yahoo, Microsoft and a handful of wireless phone carriers.

Websites can be optimized for Google mobile search by using the webmaster tools that Google offers. These tools can check to see if your website has been crawled by the Google Bot for mobile search and if there are any errors on the pages. Google will give webmasters data on Mobile CHTML Crawl errors and Mobile WML/XHTML Crawl errors.

It is also a good idea to check he search results on mobile devices to see how your keyword rank is. This will help you be more prepared when search volume picks up on mobile devices.

In addition local search for mobile should be addressed by submitting your site information to the major search engines local directories and other directories such as DMOZ. This will assist searches when searching for geo targeted information.  This is especially relevant for ecommerce sites or for companies who sell their products at retail stores. A mobile user may want to find information about your product where to buy it. The geo targeted data could be used to serve up the proper web pages or interactive information such as coupons.

Mobile device search is in its early stages but is never too earlier to ask your SEO specialist about how it applies to your business.