Building world-class Search Engine Optimization expertise

I’m extremely proud and excited to let you know that I’m now an expert columnist at Searchenginewatch.com.

This site has been the definitive search engine news resource site since the onset of this industry.

My focus in going to be on “Link Love.” This means I’m going to be discussing the ins and outs of viral marketing and what the link building world is all about these days.

It’s an extremely interesting area of expertise. Understanding this arena will help you generate untold numbers of new visitors to your web site with little or no cost.

So, check out my first article. I’ll be writing on this topic every other Thursday:
Prevention is the Best Medicine: Don’t Let Viral Campaigns Get Sick and Die

On May 4th, 2007, Corporate College East will present eMarketing For Entrepreneurs. You will learn practical strategies, tactics, and techniques for eMarketing that you can implement immediately. Featured speaker, John Jantsch, has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.

The full day conference only costs $129 for the entire day, and includes breakfast and lunch, all materials, a copy of John’s book, and many other ‘takeaways’.

You can check it out here:
Marketing Strategies for Email, Website, SEO, Mobile, and Blogging - eMarketing for Entrepreneurs

This page has all the general information and a link to the registration page.

There are going to be a lot of topics. But ClevelandSEO is organizing two of the break out sessions.

Compelling SEO 101 — That Works Like Magic! with Jan Limpach and David Goebel
and
Advanced SEO Topics Advancing your online visibility, reputation and beyond Moderated by Sage Lewis
Panelists: Mark Geymen, Leslie Carruthers, Matt Bailey and Chris Caputo

This conference is going to be jam packed with great information. So, if you haven’t signed up for it. Check it out. You’ll be glad you did.

What: I did a series of interviews at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization. Today I talk with Avinash Kaushik of Google Analytics. Google Analytics is an extremely robust statistical analysis tool. It has a ton of great reports showing your statistics in many useful ways. The best part is that it costs absolutely nothing.

Avinash is a highly regarded person within the statistical analysis world. You can pre-order his upcoming book here:

Amazon.com: Web Analytics: An Hour a Day: Books: Avinash Kaushik. He also has a great blog here: Occam’s Razor by Avinash Kaushik

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 19, 2007

Why: Google Analytics has literally changed the landscape of the web analytics environment. This tool is a great option for you if you don’t have any stats or if you would like to see your stats from another angle. It is one of the great contributions to our industry.

This is from Home - Web Marketing Watch - Your daily web marketing show.

The Karcher Group is hosting a two-day search engine optimization seminar in the Akron-Canton area featuring a full panel of search engine experts.  Guest speakers include:

• BJ Mitchel of Business.com
• Anita Campbell of Small Business Trends
• Dr. William McHenry of the University of Akron
• Jake Baillie, managing director of STN Labs and former president of TrueLocal.com. 

Other speakers include Geoff Karcher, owner and president of The Karcher Group with over 13 years of Internet and Search Marketing Experience; Aaron Geh, Vice President of Sales and Marketing, James Golden Vice President of Development, Craig Geis, Senior Web Analytics Specialist, Jen Doerschuk, Pay-Per-Click Specialist and former Yahoo! Search Marketing senior development editor, and Collyn Floyd, Online Marketing/Copywriting Specialist.

The seminar titled “Search Engine Marketing Made Simple” will be held on May 15-16, 2007 at the 356th Fighter Group Banquet Center by the Akron-Canton Airport (4919 Mt. Pleasant Road, North Canton, OH, 44720).  Attendees can select Day One (Basic track), Day Two (Advanced track), or both days.

The early bird seminar registration fee is $249 per day or $399 for both days, effective during the month of April.  

This two-day SEO class is designed to help business owners, marketers, and webmasters increase their Web site’s traffic, rankings and conversions.  Topics include how to improve rankings in the search engines, link building, keyword selection, pay-per-click marketing, usability and more.  Plus, attendees will learn about emerging marketing strategies such as blogging, viral marketing, and online public relations. 

The seminar is structured to allow plenty of time for Q&A, hands-on consulting, and troubleshooting. For more information or to register, please go to The Karcher Group’s search engine optimization seminar page or call 800.310.0317.