On June 28, The Karcher Group’s own Craig Geis once again teamed up with the Canton/Stark Convention and Visitors’ Bureau for a specialized search engine marketing seminar. He presented for their group last fall and was invited back to share even more SEO strategies.
Craig spoke to a group of the Bureau’s tourism industry partners on these topics:
• Pros and cons of image ads (banner ads, Google image ads, etc)
• Local pay-per-click strategies and SEO techniques
• Link building strategies
Thanks, Canton/Stark CVB, for the opportunity to share our expertise! You can email Craig at [Craig at The Karcher Group dot com] for a copy of his presentation.
Grow Your Business with Search Engine Optimization and Corporate College’s Entrepreneurship Center offers programs and services for growing
… This course is part 1 of 4 of The eMarketing Techniques Series
Program Description
Corporate College’s Entrepreneurship Center offers programs and services for growing businesses. Whether it’s to increase sales, streamline operations, and/or improve your profits, we have programs that can help hone critical skills to shape a business for years to come, instructors with real-world experience, and course schedules to meet your needs.
John Inama from Pilot Fish and David Goebel from the Goebel Group will coordinate a 2 hour hands on workshop to show organizations how to use search engine optimization to get new clients and visitors to their web sites.
SEO Class information
Job Summary: Under the direction of the Director, the Search Engine Specialist will track site rankings, traffic, and ultimately conversions. The Search Engine Specialist will use this data to develop plans for improving our site(s) positioning and to ensure that Cleveland Clinic websites rank favorably when the internet is searched.
Minimum Qualifications: Bachelor’s degree in Information Science, Business, English, Journalism, Advertising, or Communications. Demonstrated success in the implementation of a comprehensive search engine optimization strategy that resulted in an increase in rankings and search engine-related traffic. Proficiency of Word, Excel, Outlook, and Internet Explorer. Self-directed when faced with computer and software support issues. Knowledge and experience with HTML and Excel Macros strongly preferred. Experience downloading reports from the Internet and creating reports with the downloaded data. Excellent verbal communication skills and ability to work individually or in a team environment. Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines. Ability to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine. Typical physical demands include a high degree of dexterity to produce materials on a computer. Requires normal or corrected vision and hearing and the ability to verbally communicate with employees and patients
Experience: Minimum four years experience in online marketing. Search engine marketing (optimization and paid advertising) strongly preferred.
Apply online here: http://www.clevelandclinic.org/jobs/ or you can email Jennifer Stange here: stangej@ccf.org.
The Karcher Group is exhibiting this week at Search Marketing Expo (SMX Advanced) in Seattle. Many of us in the industry have been anxiously waiting to see how Danny Sullivan’s new show turns out, so we thought we’d give the good folks back in Cleveland a live update. We anticipate posting more detailed summaries of the sessions once the conference wraps up, but here are some conference “snapshots” if you will…
General observations from Geoff Karcher (TKG President) and Jen Doerschuk (TKG Web Marketing Manager) –
- Compared to SES, there are very few exhibitors. Maybe only 30 or so? We are one of three SEO firms exhibiting, and the only firm who does Web Development in addition to SEO.
- There also isn’t a huge crowd (maybe 500-600 vs. thousands at SES), but the attendees here are definitely more educated about SEO. The people visitng our booth seem to know what they’re here for and have higher level questions than we typically get at SES.
- The overall tone of the conference has been positive. Attendees are sharing ideas & rubbing elbows with some of the big names in search, which is creating an informative and laid back atmosphere.
- The trend so far is that if you’re an SEM beginner, you’ve come to the wrong conference! The speakers are presenting a pretty high level of expertise and so far the crowd seems to get it. It’s nice to sit in a conference and hear about the up & coming strategies, platforms, etc. instead of hearing the same SEO approaches from other Search Engine Conferences. So far, the billing of SMX as “advanced” seems for real.
- As you might expect, many of the heavy hitters within the SEO world are speaking – Matt Cutts and Vanessa Fox (Google), Rand Fishkin (SEOmoz), Tim Mayer (Yahoo! Search), Paul Vallez (Ask.com), etc.
Observations from the sessions on Day 1 from Jen: I’ve already attended 3 sessions today: “You & A” with Matt Cutts, Head of Google’s Web Spam Team; Paid Search Round-table session with some big names from Google AdWords, Yahoo! Search Marketing, Microsoft adCenter & Ask.com; and SEO Meets SMM (Social Media Marketing). Some brief comments –
- Y! Search Marketing admits that 12% – 15% of clicks on the Yahoo! Network are identified & never billed for
- MSN adCenter acknowledges low traffic for advertisers and assures us that they’re working on a solution
- Don’t be afraid of Social Media Marketing (SMM); just be prepared to invest a significant amount of time researching, creating & keeping up on your SMM initiatives
More to come…in the meantime get complete SMX details from Geoff and Jen at http://websense.thekarchergroup.com
