Building world-class Search Engine Optimization expertise

I just got done speaking with Scott Hendison who is with: SEMpdx | Portland, Oregon Search Engine Marketing Association
They are doing some really interesting monthly meetings involving their local business community. SEMpdx is a strong group that ClevelandSEO might want to look to for inspiration to help drive our growth in 2008.
Thanks for talking with me Scott!

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Local search is on-fire hot! By catering to a local audience you can significantly increase your sales and your conversion rate. But creating local search campaigns isn’t as simple as just mirroring your national paid search campaign. Come to the Think Global, Act Local Training Class at SES Chicago to learn hands-on, how-to techniques and strategies to make full use of the local search market. Your fellow Clevelanders, Sage Lewis and Greg Habermann, will be heading it up.

Check out this video to get a taste of all you will learn. And click on the following link to get all the details:
http://www.searchenginestrategies.com/chicago/training.html

Check out this video to learn more about it:

Hi everybody,

These are blast every year! Seriously consider putting this party on your holiday calendar. You will be so glad you did.

Check out all the details!

Food, Drinks, Bowling, & Fun

Register Today!

Annual Holiday Networking Party - The Web Association

2007 has been a great year for The Web Association, and more importantly, for many of you, our supporters. It’s time to celebrate our success, and get ready to ring in 2008! Join us for food, drinks, bowling, & fun on Tuesday, December 4th in the private, first-level bar of The Winking Lizard/Lakewood.

Your base ticket price of just $15 gets you heavy appetizers and two (2) drink tickets, as well as a chance to win one of many great door prizes. You’ll also have the chance to rub shoulders with colleagues from not only The Web Association, but also NEOUPA, & Cleveland SEO, making this the premier networking event for the local web community. For an additional $5 donation, you can bowl the night away at one of the private lanes, and also be eligible to enter the Centro Bowl-A-Thon, where one talented bowler will walk away with a grand prize. The additional $5 bowling fee goes straight to The Web Association’s College Scholarship Fund, targeting area students with an interest in a career in the digital field.

Food, drinks, music, bowling, door prizes, and a private bar not enough to get your attention? We will also be hosting the 2nd Annual Silent Auction to benefit our Scholarship Fund, where you will have the opportunity to bid on many great items.

This is the digital party of the year in Cleveland - register today!

Annual Holiday Networking Party - The Web Association

The 2007 Holiday Party is being sponsored by Centro, providing agencies & brands a platform to effectively buy local media.

Register Me Now

Annual Holiday Networking Party - The Web Association

Want To Get Some Visibility At The Party?

The Web Association is still actively seeking donors to donate items for the Holiday event, both for the Silent Auction, as well as for door prizes. 100% of all proceeds from the auction will benefit The Web Association Scholarship Fund, helping Northeast Ohio retain educated young professionals interested in a career in the digital field. Help us beat last year’s auction total and assist more worthy students like Megan Reilly & Danielle Pizzuli of Cleveland State University, this year’s inaugural scholarship recipients.

All donors who offer a prize (or cash) valued at $100 or more will receive the following:

- Mention in press release announcing event & auction details
- Donor/company description to accompany item at auction
- Recognition/link in both pre & post-event emails sent to entire WA database
- Recognition/link on webassociation.org event page after event
- Receipt detailing donation for tax purposes

All donors providing items valued at less than $100 will receive verbal recognition at event as item is awarded.

To find out more, or to donate an item, please contact us through our web site below and we will call you directly.

Donate To The Auction

Annual Holiday Networking Party - The Web Association

Google has taken the whole guarantee debate to the next level. They are now warning against a company that tries to make any kind of guarantee whatsoever… natural or paid.

Check out this article:

Google Warns of Companies that Guarantee Top Placement in AdWords

Bottom line, if anyone says they can ‘guarantee’ top placement - whether in the unpaid search results or within AdWords - then buyer beware.

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Responsibilities:

Here’s your chance to manage multiple online programs to drive traffic at leading consumer products websites. As our E-Marketing Demand Specialist you’ll be responsible for driving profitable traffic at Hoover.com, DirtDevil.com and other niche consumer products sites.

* Campaign Optimization: Holistically evaluate demand generation and conversion experiences and make optimization recommendations.
* Vendor and Internal Resource Management: Coordinate efforts across multiple internal and external teams for accurate, on-time execution of traffic generation campaigns.
* Analysis and Reporting: Establish requirements for data collection, synthesize results and report on key metrics

Specific Responsibilities:

* Paid Search - Responsible for developing and modifying bidding strategies, keyword portfolio management and listing optimization.
* Email Marketing - Develop the strategy for multiple email campaigns and track key performance data, identify A/B test components and implement tests to increase opens, clicks and conversion. Work with internal and external resources to execute campaigns.
* Online Advertising – Implement targeted online campaigns, track efficacy and scale results to larger campaigns.
* Affiliate Marketing - Evaluate new and existing affiliate opportunities. Collaborate with affiliates to identify new placement and promotion opportunities. Analyze key traffic and performance metrics.
* Promotion/Co-Promotion Development: Identify and execute promotional opportunities.
* Experimental Marketing – Continually assess new opportunities for their ability to create ROI.
* Landing Page and Experience Optimization – Analyze interim points in the commerce/shopping experience and identify opportunities to improve conversion.

Requirements:

* Bachelor’s degree with 2-5 years of online marketing experience with paid search, online advertising, affiliate programs and email marketing.
* Strong project management skills.
* Proven ability to analyze, organize and integrate large amounts of complex data into clear, concise presentations and plans.
* Strong analytical, communication, organization, negotiation and problem-solving skills.
* Unmatched tenacity for implementing new tactics, monitoring data and optimizing results.
* Results oriented, outstanding attention to detail, ability to prioritize and meet deadlines.

Please send your resume to:

Kenneth J. Weiss

Marketing Director, E-Commerce

TTI Floor Care North America

ken.weiss@ttifloorcare.com

Headed to next month’s Search Engine Strategies-Chicago?  Be sure to check out fellow Cleveland SEO members Sage Lewis and Geoff Karcher who’ll be speaking on the same panel.  Their topic “SEO & Development - Get It Together!” is on how to ensure a website’s SEO and Development get in sync. Geoff will represent the benefits of having SEO & Dev under one roof, while Sage will represent an SEO-only shop.

At The Karcher Group, we have been longtime proponents of the idea of SEO & Dev together, so we were thrilled when the folks at SES accepted our idea for a session on the topic.  However, we’re even more excited to see two Northeast Ohioans on the panel together.  No doubt it will be an entertaining session with Sage speaking!

These Northeast Ohio SEOs will also be speaking during the five-day event: Paul Elliot (eMergent Marketing/Brulant), Mike Murray (Fathom SEO), Matt Bailey (SiteLogic), and Greg Habermann (SageRock).