November 7, 2007
E-Marketing Demand Specialist - Two Great Consumer Brands!
Responsibilities:
Here’s your chance to manage multiple online programs to drive traffic at leading consumer products websites. As our E-Marketing Demand Specialist you’ll be responsible for driving profitable traffic at Hoover.com, DirtDevil.com and other niche consumer products sites.
* Campaign Optimization: Holistically evaluate demand generation and conversion experiences and make optimization recommendations.
* Vendor and Internal Resource Management: Coordinate efforts across multiple internal and external teams for accurate, on-time execution of traffic generation campaigns.
* Analysis and Reporting: Establish requirements for data collection, synthesize results and report on key metrics
Specific Responsibilities:
* Paid Search - Responsible for developing and modifying bidding strategies, keyword portfolio management and listing optimization.
* Email Marketing - Develop the strategy for multiple email campaigns and track key performance data, identify A/B test components and implement tests to increase opens, clicks and conversion. Work with internal and external resources to execute campaigns.
* Online Advertising – Implement targeted online campaigns, track efficacy and scale results to larger campaigns.
* Affiliate Marketing - Evaluate new and existing affiliate opportunities. Collaborate with affiliates to identify new placement and promotion opportunities. Analyze key traffic and performance metrics.
* Promotion/Co-Promotion Development: Identify and execute promotional opportunities.
* Experimental Marketing – Continually assess new opportunities for their ability to create ROI.
* Landing Page and Experience Optimization – Analyze interim points in the commerce/shopping experience and identify opportunities to improve conversion.
Requirements:
* Bachelor’s degree with 2-5 years of online marketing experience with paid search, online advertising, affiliate programs and email marketing.
* Strong project management skills.
* Proven ability to analyze, organize and integrate large amounts of complex data into clear, concise presentations and plans.
* Strong analytical, communication, organization, negotiation and problem-solving skills.
* Unmatched tenacity for implementing new tactics, monitoring data and optimizing results.
* Results oriented, outstanding attention to detail, ability to prioritize and meet deadlines.
Please send your resume to:
Kenneth J. Weiss
Marketing Director, E-Commerce
TTI Floor Care North America
ken.weiss@ttifloorcare.com
