November 17, 2007
If You Hear the Word Guarantee Just Walk Away
Google has taken the whole guarantee debate to the next level. They are now warning against a company that tries to make any kind of guarantee whatsoever… natural or paid.
Check out this article:
Google Warns of Companies that Guarantee Top Placement in AdWords
Bottom line, if anyone says they can ‘guarantee’ top placement – whether in the unpaid search results or within AdWords – then buyer beware.
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