The Karcher Group is holding our next SEO Seminar on March 25, 2008, at the Ehrnfelt Recreation Center in Strongsville. “Search Engine Marketing Made Simple” will feature special guest Anita Campbell, editor of the hugely popular Small Business Trends blog, along with TKG’s team of in-house experts.
At our seminar, you’ll be sure to:
• Get one-on-one attention (questions are welcomed and encouraged!)
• Take home real-world ideas you can implement right away
• Learn SEO basics without breaking the bank
• Learn in a small group setting (seminar size is limited)
• Get advice from seasoned SEO/SEM professionals
• Have a sales pitch-free experience
For the complete agenda or to register, visit: http://www.thekarchergroup.com/seminar/cleveland2008
Cleveland SEO readers can save $50 by using the discount code “seminar1” during checkout.
Details:
• Seminar – 9:00 AM-2:00 PM ($149)
• Optional Workshop/Site Evaluation – 2:00 PM-4:00 PM ($99)
• Attend the seminar and workshop together for $199
• Save an extra $50 with the discount code “seminar1”
What We’ll Cover:
• Five critical things you need to know about SEO
• Why keywords & copy can make or break your SEO strategy
• Web accessibility/usability issues
• Link building
• Pay-per-click overview and tutorial
• How to blog effectively for your business
• Hot topics: social media, online PR, viral marketing, and more
Who should attend?
• Business owners
• Webmasters
• Marketing and IT professionals
• Ad agencies
• In-house SEOs
Learn more at http://www.thekarchergroup.com/seminar/cleveland2008
Both mergers are in reaction to getting beat in the marketplace by a rival with better infrastructure and a better business model.
As a person that uses all three adverting tools, Google AdWords, Microsoft AdCenter and Yahoo Search Marketing, I can say that Google AdWords is the easiest to use. Yahoo Search Marketing Tool won’t even let me turn a campaign on or off automatically and for international adverting I need to create a separate account for each country…that’s too time consuming.
Microsoft AdCenter does have some cool features for geo and demographic targeting but AdCenter has been slow (As in “we are adding more capacity to our servers to correct the problem”) and the interface is not very intuitive.
So if Search Adverting Revenue is the barometer for the success of a Microsoft Yahoo takeover, then Google may be the winner.
Microsoft would be better off offering free contextual ads for a couple of years to get market share and save about 40 billion dollars. In addition the culture of Yahoo and Microsoft will not merge well. Yahoo is a Valley company. Most Valley companies do not like Microsoft. If a Yahoo customer really wanted Hotmail, then they would have switched a long time ago. Microsoft may force Yahoo mail and IM clients to Google. Just our thoughts from the field…stay tuned; I hear that News Corp may get into this.
more at: Cleveland Internet Marketing
Training has always been a cornerstone at SageRock. Today we officially extend that training to the business community with SageRock Institute. We will be offering a wide variety of classes focusing on web marketing training and education. If you feel like there are some areas in web marketing where you could use some education, come by SageRock Institute and check out the curriculum. There very well might be a class you would find interesting.
