Cleveland Search Engine Optimization Community

March 18, 2008

Brulant Inc. seeks Manager of Search Engine Marketing

 

Brulant is one of the nation’s preeminent online solutions experts. Brulant was recently ranked by Advertising Age Magazine as the 2nd largest independently-owned interactive firm in North America and the 3rd fastest growing. Brulant fuses leading-edge technology with break-through interactive marketing and creative design. 


 The company is experiencing rapid growth, fueled in part by demand for its search marketing services. We are seeking a Manager of Search Engine Marketing who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 5 years of direct working experience in paid search engine marketing.  The qualified individual should be able to successfully thrive in a fast-paced, consultative business environment.

Responsibilities:

  • Develop and oversee execution of strategic online customer acquisition plans for clients designed to maximize volume and conversion.
  • Participate in business development efforts through research, estimation, strategy development and presentations.
  • Manage SEM projects including kickoff, requirements analysis, development, testing and launch.
  • Research and analyze industry changes/developments in search engine marketing.
  • Manage a growing team of passionate search engine marketers through guidance and thought leadership.
  • Mentor direct reports and junior staff within the SEM team to help guide career development.
  • Analyze client websites and provide well-defined strategies to improve site conversion and ROI.
  • Create and present written recommendations for SEM performance improvements.
  • Manage day-to-day client relationships.
  • Represent the firm in conference presentations, press interviews, blogs, forums, and by authoring online publications. 

 

 Position Requirements:

      • A proven track record of delivering results through search engine marketing  techniques
      • Experience working with mid-size to Fortune 500 companies
      • Expert understanding of search engine marketing
      • Experience with search marketing applications, tools, web analytics and bid management software
      • Experience managing SEM staff
      • A strong customer service orientation and the ability to form lasting customer relationships
      • Effective troubleshooting and problem-solving skills
      • An undergraduate degree with emphasis in communications, marketing, advertising, computer science, or related field or experience.  An equivalent combination of education and experience may be considered.
      • Excellent verbal, written, and presentation skills
      • Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a - deadline-driven environment
      • Strong analytical skills and ability to draw conclusions and determine strategies based on data

Excellent salary and benefits, commensurate with experience and expertise.  This position is based at Brulant’s headquarters in Cleveland, Ohio. Relocation will be provided.

 Brulant Inc. is an EEO Employer and promotes diversity in the workplace
 

Filed under Jobs, Miscellaneous by Morgan.

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March 10, 2008

Display Advertising Manager Position AVAILABLE at BRULANT, INC.

Updated March 13, 2008
Position Summary/Purpose: The Display Advertising Manager will be responsible for developing and executing media plans for clients across all verticals. The Display Advertising Manager will be measured on their success in developing new accounts and growing revenue within existing accounts. In addition, the Display Advertising Manager will be responsible for keeping abreast of changes within the industry, as well as educating internal stakeholders.  
Essential Responsibilities:
· Continue to evolve the display advertising team and build it out based on business need
· Develop and continue to perfect display advertising sales collateral through researching industry trends
· Drive business development efforts through playing an active role in the estimating process and strategy development for SOWs and proactively representing display advertising in online advertising SOWs
· Develop high-quality deliverables focused on client needs
· Continuously strive to meet client expectations and campaign goals, as well as work to establish long-lasting client relationships
· Partner with the Interactive Marketing Team to develop banner ad creative, landing pages, etc. to support display advertising efforts
· Responsible for the execution of display advertising media plans (i.e. negotiate and finalize insertion orders, traffic ads, report and optimize campaigns, etc.)
· Maintain and develop relationships with online publishers (i.e. Yahoo!, Advertising.com)
· Maintain and develop relationships with third party ad server and media planning tool providers (i.e. Nielsen//NetRatings, DoubleClick)
· Research emerging trends in online advertising, including social media, new methods of targeting and tracking, etc.  
· Educate internal teams, including practices and vertical leads, through multiple channels
· Help the firm gain industry recognition through speaking at industry events, writing for publications, etc.
· Assist or guide in recruiting talented individuals and industry experts to the firm
· Continued professional development (i.e. industry events)
Education Requirements:  
Minimum:          Bachelors degree
Preferred: Masters degree
   
Experience Requirements:  
            Minimum: 3-5 years of experience in the online advertising industry (preferably in display advertising/online media planning/buying)
            Preferred: 5+ years of experience in the online advertising industry (preferably in display advertising/online media planning/buying)
   
Skills/Certifications Requirements:  
            Minimum: Proven 3-5 year sales / marketing track record in the online marketing industry
            Preferred: Proven 5+ years sales / marketing track record in the online marketing industry

If interested, please apply online at www.brulant.com — Questions, please call 216.896.8900

Filed under Jobs, Miscellaneous by Morgan.

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March 4, 2008

Interview with Kristopher Jones - CEO of Pepperjam

Search Engine Strategies New York is right around the corner. The dates are March 17-20, 2008. Many people from ClevelandSEO will be attending, presenting and moderating.

I thought it would be fun to do an interview of someone outside the Cleveland area who will be presenting at SES New York. I spoke with Kristopher Jones, the CEO of Pepperjam — A Full-Service Internet Marketing Agency.

Hopefully you will be at Search Engine Strategies New York. If you have never been before, I highly recommend trying to go. It’s always an amazing event.

Check out my conversation with Kris.

* Tell me a little about Pepperjam. What do you do and what makes you stand out in the industry?

Pepperjam is an industry leading full-service internet marketing and technology agency. We offer outsourced management in the areas of pay-per-click, search-engine optimization, affiliate program management, and online media buying. In addition, Pepperjam recently launched Pepperjam Network, a next generation affiliate tracking, reporting, and payment technology. In fact, Pepperjam Network is the exclusive network for the Search-Engine Strategies Affiliate Program. Pepperjam has been in the business since 1999 and among numerous other awards has been recognized by Inc. Magazine for the last two consecutive years as one of the fastest growing privately held companies in the United States.

* Have you participated at SES NY before? If so, what makes it stand out from other shows that you attend?

Yes. Pepperjam has attended and exhibited at SES - New York, among other SES events for the last several years. In addition, I have been a featured speaker on a range of important issues, including pay-per-click, search-engine optimization, landing page testing, domaining, quality score optimization, and affiliate marketing. SES New York is the biggest get together of search-engine marketing professionals in the world - it is the show of all shows. Each educational session is packed with information and the event provides an incredible forum to network and discuss important issues effecting the search-engine marketing industry. Moreover, all of the top speakers in the world convene on New York City and provide invaluable information to SES attendees.

* What is one thing you are most looking forward to at SES New York?

We are pretty excited that Pepperjam (www.pepperjamblog.com) will be blogging as many educational sessions as possible. We are also excited about all of the different networking opportunities that SES provides, as well as extensive educational sessions.

* What do you think the big topic of the event will be this year? i.e., do you think there is a subject or topic that is really hot at this moment that will be the talk of the town?

Quality scores issues continue to be critical to advertisers on the major pay-per-click engines like Google Adwords and Yahoo Search Marketing. In addition, I think you’ll be hearing more and more about the convergence that is taking place between pay-per-click advertising and search-engine optimization. Finally, I think the “buying links” debate will continue with commentary from both Google, as well as leading link brokers, such as Text-Link-Ads and Text-Link-Brokers.

Filed under conferences by SageRock Web Marketing.

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