Building world-class Search Engine Optimization expertise

Search Engine Strategies New York is right around the corner. The dates are March 17-20, 2008. Many people from ClevelandSEO will be attending, presenting and moderating.

I thought it would be fun to do an interview of someone outside the Cleveland area who will be presenting at SES New York. I spoke with Kristopher Jones, the CEO of Pepperjam — A Full-Service Internet Marketing Agency.

Hopefully you will be at Search Engine Strategies New York. If you have never been before, I highly recommend trying to go. It’s always an amazing event.

Check out my conversation with Kris.

* Tell me a little about Pepperjam. What do you do and what makes you stand out in the industry?

Pepperjam is an industry leading full-service internet marketing and technology agency. We offer outsourced management in the areas of pay-per-click, search-engine optimization, affiliate program management, and online media buying. In addition, Pepperjam recently launched Pepperjam Network, a next generation affiliate tracking, reporting, and payment technology. In fact, Pepperjam Network is the exclusive network for the Search-Engine Strategies Affiliate Program. Pepperjam has been in the business since 1999 and among numerous other awards has been recognized by Inc. Magazine for the last two consecutive years as one of the fastest growing privately held companies in the United States.

* Have you participated at SES NY before? If so, what makes it stand out from other shows that you attend?

Yes. Pepperjam has attended and exhibited at SES - New York, among other SES events for the last several years. In addition, I have been a featured speaker on a range of important issues, including pay-per-click, search-engine optimization, landing page testing, domaining, quality score optimization, and affiliate marketing. SES New York is the biggest get together of search-engine marketing professionals in the world - it is the show of all shows. Each educational session is packed with information and the event provides an incredible forum to network and discuss important issues effecting the search-engine marketing industry. Moreover, all of the top speakers in the world convene on New York City and provide invaluable information to SES attendees.

* What is one thing you are most looking forward to at SES New York?

We are pretty excited that Pepperjam (www.pepperjamblog.com) will be blogging as many educational sessions as possible. We are also excited about all of the different networking opportunities that SES provides, as well as extensive educational sessions.

* What do you think the big topic of the event will be this year? i.e., do you think there is a subject or topic that is really hot at this moment that will be the talk of the town?

Quality scores issues continue to be critical to advertisers on the major pay-per-click engines like Google Adwords and Yahoo Search Marketing. In addition, I think you’ll be hearing more and more about the convergence that is taking place between pay-per-click advertising and search-engine optimization. Finally, I think the “buying links” debate will continue with commentary from both Google, as well as leading link brokers, such as Text-Link-Ads and Text-Link-Brokers.