| Position Summary/Purpose: The Display Advertising Manager will be responsible for developing and executing media plans for clients across all verticals. The Display Advertising Manager will be measured on their success in developing new accounts and growing revenue within existing accounts. In addition, the Display Advertising Manager will be responsible for keeping abreast of changes within the industry, as well as educating internal stakeholders. |
| Essential Responsibilities: · Continue to evolve the display advertising team and build it out based on business need · Develop and continue to perfect display advertising sales collateral through researching industry trends · Drive business development efforts through playing an active role in the estimating process and strategy development for SOWs and proactively representing display advertising in online advertising SOWs · Develop high-quality deliverables focused on client needs · Continuously strive to meet client expectations and campaign goals, as well as work to establish long-lasting client relationships · Partner with the Interactive Marketing Team to develop banner ad creative, landing pages, etc. to support display advertising efforts · Responsible for the execution of display advertising media plans (i.e. negotiate and finalize insertion orders, traffic ads, report and optimize campaigns, etc.) · Maintain and develop relationships with online publishers (i.e. Yahoo!, Advertising.com) · Maintain and develop relationships with third party ad server and media planning tool providers (i.e. Nielsen//NetRatings, DoubleClick) · Research emerging trends in online advertising, including social media, new methods of targeting and tracking, etc. · Educate internal teams, including practices and vertical leads, through multiple channels · Help the firm gain industry recognition through speaking at industry events, writing for publications, etc. · Assist or guide in recruiting talented individuals and industry experts to the firm · Continued professional development (i.e. industry events) |
| Education Requirements: | |
| Minimum: | Bachelors degree |
| Preferred: | Masters degree |
| Experience Requirements: | |
| Minimum: | 3-5 years of experience in the online advertising industry (preferably in display advertising/online media planning/buying) |
| Preferred: | 5+ years of experience in the online advertising industry (preferably in display advertising/online media planning/buying) |
| Skills/Certifications Requirements: | |
| Minimum: | Proven 3-5 year sales / marketing track record in the online marketing industry |
| Preferred: | Proven 5+ years sales / marketing track record in the online marketing industry |
If interested, please apply online at www.brulant.com — Questions, please call 216.896.8900
