Cleveland Search Engine Optimization Community

March 18, 2008

Brulant Inc. seeks Manager of Search Engine Marketing

 

Brulant is one of the nation’s preeminent online solutions experts. Brulant was recently ranked by Advertising Age Magazine as the 2nd largest independently-owned interactive firm in North America and the 3rd fastest growing. Brulant fuses leading-edge technology with break-through interactive marketing and creative design. 


 The company is experiencing rapid growth, fueled in part by demand for its search marketing services. We are seeking a Manager of Search Engine Marketing who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 5 years of direct working experience in paid search engine marketing.  The qualified individual should be able to successfully thrive in a fast-paced, consultative business environment.

Responsibilities:

  • Develop and oversee execution of strategic online customer acquisition plans for clients designed to maximize volume and conversion.
  • Participate in business development efforts through research, estimation, strategy development and presentations.
  • Manage SEM projects including kickoff, requirements analysis, development, testing and launch.
  • Research and analyze industry changes/developments in search engine marketing.
  • Manage a growing team of passionate search engine marketers through guidance and thought leadership.
  • Mentor direct reports and junior staff within the SEM team to help guide career development.
  • Analyze client websites and provide well-defined strategies to improve site conversion and ROI.
  • Create and present written recommendations for SEM performance improvements.
  • Manage day-to-day client relationships.
  • Represent the firm in conference presentations, press interviews, blogs, forums, and by authoring online publications. 

 

 Position Requirements:

      • A proven track record of delivering results through search engine marketing  techniques
      • Experience working with mid-size to Fortune 500 companies
      • Expert understanding of search engine marketing
      • Experience with search marketing applications, tools, web analytics and bid management software
      • Experience managing SEM staff
      • A strong customer service orientation and the ability to form lasting customer relationships
      • Effective troubleshooting and problem-solving skills
      • An undergraduate degree with emphasis in communications, marketing, advertising, computer science, or related field or experience.  An equivalent combination of education and experience may be considered.
      • Excellent verbal, written, and presentation skills
      • Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a - deadline-driven environment
      • Strong analytical skills and ability to draw conclusions and determine strategies based on data

Excellent salary and benefits, commensurate with experience and expertise.  This position is based at Brulant’s headquarters in Cleveland, Ohio. Relocation will be provided.

 Brulant Inc. is an EEO Employer and promotes diversity in the workplace
 

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