Building world-class Search Engine Optimization expertise

A new blog to promote its online marketing expertise has been launched by IdeaStar Inc., a Cleveland area full-service Web development company.

The blog, spinfield.com, has two purposes. One is to educate and entertain clients, potential clients and others in the marketplace. The other purpose is to demonstrate how a good blog is run.

“We have compelling content and interesting perspectives on the latest trends in online marketing,” Jim Fisher, IdeaStar president, said. “It’s a good opportunity to engage in a conversation with the marketplace.”

Plenty of hardcore programming involving RSS feeds and interconnectivity to the global blogosphere are included in the site. “The views we present on the Spinfield blog will immediately become part of the global conversation on those subjects,” Jim said. Content is provided by 14 members of IdeaStar. The goal is to post at least two articles, podcasts, or vidcasts per day.

So take a look. Leave comments. Subscribe to the blog. We hope you’ll find something interesting.

After 10 years of flourishing as a web development and marketing firm, we’ve done something seemingly irrational to the majority of our employees and the community at large.  No, we’re not closing our doors.  It’s even more drastic: we’re changing our web address to a three letter domain, www.tkg.com.

Despite working faithfully over the last decade to build our brand, reputation and search engine rankings through our domain, we decided to make the switch because of the simplicity, ease of recognition, and increased branding possibilities of a three letter domain.  Plus, the new domain will eliminate the countless misspellings of the name Karcher.

“We’re thinking of it as a 10^th anniversary present to ourselves,” said Geoff Karcher, TKG president. “We’ve been watching this domain for a long time, and when the opportunity to obtain it came along, it was just too good to pass up, despite the short-term challenges it presents for our search engine optimization team.”

Geoff’s referring to the fact that, by switching to a new domain, we have to rebuild most of our coveted rankings in Google and other search engines.  “This is a major undertaking that will put our skills to the test to maintain all we have established in the last decade, but we can handle it,” he added.

In typical TKG style, however, we’re planning to make this as fun and educational as possible.  Over the next few months, we’ll be documenting the impact of the domain change on a new blog located at www.tkg.com/tkgseoblog.  We hope the blog will become the most comprehensive case study available on the topic and serve as a guide to businesses who may be considering a similar move.

The old domain, www.thekarchergroup.com, will continue to function, redirecting visitors to www.tkg.com.