Cleveland SMC April 22, 2009 Event
This looks like it will be an interesting event happening in Cleveland. Watch this video to learn more about the Social Media Club here in Cleveland.
Here’s their writeup:
On Wednesday, April 22 join the Social Media Club (http://clevelandsmc.ning.com/) Cleveland for their monthly meeting (http://clevelandsmc.ning.com/events/soc ial-media-club-cleveland) at thunder::techs offices, located at 3635 Perkins Ave., Studio 5 in MidTown Cleveland. The event takes place from 6 p.m. to 9 p.m. and features an opportunity to learn more about social media trends and declare your ideas on social media in a fun video. Hope to see you there!
There’s a really cool event coming to Akron April 17th:
BizCamp – Spring 2009 Speaker Schedule | Office Space Coworking
What is BizCamp?
BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment.
It’s an intense event with discussions, demos and interaction from participants. Sometimes referred to as an ‘un-conference’ it’s a break from the expensive, ‘pitch’-driven, cattle-herding events that have become all too common in the business world.
Rather – BizCamp is a participatory event.
Attendees help determine what presentations will be given — and even have the opportunity to present themselves. The presentations themselves are intimate affairs – small groups of 20-30 people. The sessions feature an open dialogue of questions, answers and -yes- even the occasional ‘I don’t know.’
If you are free, seriously consider attending. It should be a great event.
Are you going to the The 3rd Annual eMarketing Techniques Conference at Corporate College
It’s on May 8th at Corporate College East. It always proves to be a great conference. If you are into Web marketing this is a great local event.
Also check out their video wall here:
The 3rd Annual eMarketing Techniques Conference Video Wall
It’s a nice overview of the conference with catchy videos from many of the speakers.
I’m sure we’d all agree that the main concern in our area has been the economy. TKG has been so focused on this that we have spent a good portion of our time pushing SEO and SEM techniques, not just to our clients, but to anyone who would listen through our seminars and Breakfast Bootcamp. As SEOs, we all understand just what marketing can do for our clients’ sites. It is vitally important, and can make the difference for a company that is struggling with sales.
That being said, I think it’s time to look to the future again. I, and many others I have spoken to feel that Northeast Ohio has hit bottom economically, and will be rebounding from here. TKG started off our year with the successful launches of several new sites, including an all new design for our own site. Good design and usability go hand in hand with the best SEO practices, and any good SEO should really help the client consider whether their design is SEO friendly, or if perhaps a redesign would best benefit the client, and their site. SEO done prior to launch is an especially cost effective measure. This was discussed here in the past, and I am sure it bears revisiting.
Some of our clients understand at the outset of a project just how vital on page efforts can be, and want to make sure that their site is built with SEO in mind from the onset. PRN Funding is a great example of a client who is very aware of what SEO can do for their site, and made sure that SEO would be part and parcel when they started their initial web design project. Another firm that does a nice job of this is Cleveland SEO member Optiem. They state right in their strategy page that design and development are part of their SEO strategy, just as they should be.
If we lived in a perfect world, all of our clients would understand that a great design needs to go hand in hand with great, focused SEO. That when these are planned and implemented simultaneously, they can not only launch their sites a step ahead, but save on optimization costs, as well as design changes later on. I think that as our economy rebounds, more business owners are going to come to us, wanting to know the fastest ways to get back on track, and get there ahead of everyone else. For some this will mean a new site design, for others, this will mean some analytics and tweeking of their existing site and SEO efforts. I truly think that the longer the internet is a means of doing business, the more savvy site owners will become. It will get easier to get site owners to understand the value of researching and implementing SEO strategies while their sites are in the production phase. Soon, hopefully clients, SEOs and developers will recognize that working together is a best practice for all. Time and budgets will both be well served.
