May 31, 2011
Digital Akron’s first event! Figuring Out Google’s Panda Update
This is where the event will be held:
15 Broad St. Akron, Ohio
Everything takes longer than I envision. But I am proud to say that we have our first official event on the calendar!
On Thursday, June 30 from 4 PM to 5:30 PM Digital Akron will meet at the SageRock headquarters at: 15 Broad Street, Akron, Ohio.
We are going to be discussing Google’s Panda Update. This has proven to be a massive update by Google in an attempt to weed out poor quality websites.
This has effected approximately 12% of all websites. If your website has been affected by this you definitely want to come to this event. If you don’t know if your website has been affected by this you will also definitely want to come to this event. And even if you’re confident your website as gone through multiple versions of the Panda Update unscathed, you would likely do well to understand why sites have been impacted so that you can knowledgeably move forward in growing your traffic on Google.
We have been working with an increasing number of websites that are dealing with this issue. So we have first-hand knowledge that we can share with you. Additionally, the Internet community is sharing their findings concerning what works in getting a website back into Google after the Panda Update.
The Digital Akron events are set up as a roundtable. There will be a small presentation and then the majority of the event will be conversation. Instead of being presented with information that you may or may not find interesting, the session will be guided by your questions and experiences.
Also, Digital Akron events are paid for by a donation. Simply donate what you can afford or what you think the event is worth. You can donate as little as a dollar (the event management tool charges a small fee… something like $1).
The donations go to buy snacks and beverages for the event.
Also because the events are in a roundtable format, they will always be small in nature. No more than 20 people will be able to get into any one event.
This should be a particularly interesting topic that has a direct impact on any business that wants organic traffic from Google.
You can register here:


Comments
June 16, 2011
makmut said:
i fully admit it to you that i’m lost here.
why would you have a class about the panda update when its obvious you haven’t learned lesson number one from panda?
what is lesson number one? no duplicate content. scraping or duplicate content is bad yes? but yet i see that you have posted this exact same duplicate content article on many many sites with no title change or content change. this is exactly the opposite of what panda wants so why would anyone come to your class when you not even follow the most basic rule?
i think you are maybe a scam
June 17, 2011
SageRock Digital Marketing said:
You bring up an interesting and valuable point here on duplicate content.
I have a couple thoughts on what you write:
1. It’s not as “basic” as you suggest. This is Matt Cutts response to duplicate content: http://www.mattcutts.com/blog/duplicate-content-question/
I used Posterous to write this article. I posted it to 3 sites: This one, my personal blog and a tumblr blog for this organization. In this case I was more concerned about getting the notice out to a local audience versus a general audience. No one has ever heard of “Digital Akron” before because it is brand new. So it coming up in the search engines wasn’t a priority. However, I can see that it is coming up (just this page that your commented on but not the tumblr account or my personal blog post. This site is more powerful.)
2. However, what I do with my own stuff is often much more “daring” than what I recommend to other people. I am not currently recommending to people that they use Posterous autoupdate the way I’m using it. I might down the road. But I’m still experimenting with it.
3. I am actually auditing a few sites that got hit by Panda and let me assure you: I wish all they did was autopost an article to 3 web sites. These sites (at least the ones I’m seeing) are really convoluted and sneaky.
4. I could be wrong about my strategy here. It wouldn’t be the first time. I understand that bad links and bad content and bad user experience are the fundamental problems from Panda. Maybe I’m over the line with my Posterous posting strategy here. But again, I really just wanted to get the word out locally. You will probably see more autoposted content here in the future because of that strategy.
I’m not sure if you will write back or not. I’d love to keep this conversation going. But I’m heading off to Disney World today and have promised myself I’d yank myself off the grid. So I might not write back in the next week. But if you write back maybe others will chime in too.