Cleveland Search Engine Optimization Community

I’ve wanted to write this post for several days. I haven’t had the chance until now.

But I wanted to tell you why Key Phrase Research is so important.

Key phrase research is the foundation of all search engine marketing. If you get your key phrase research wrong then everything else that you do will be wrong on top of it.

There are two main ways you can go wrong with key phrase research:

  1. You can pick a phrase that you can rank well on but no one is searching for it.
  2. Or you can pick a phrase that is so highly competitive that you don’t stand a chance ranking for it at all.

I see both of these mistakes happen all the time.

In this class we’re going to be looking at a wide array of key phrase research tools and a comprehensive strategy on how to make a solid key phrase strategy.

This is an all day class and even includes lunch!

On top of that, because it is my very first class (and I didn’t give you much time to consider it) I am taking $100 off the class.

If you use the link below you will get the $100 discount automatically applied to the class:

Key Phrase Research Class

Tuesday, April 05, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

And if you are a person who likes to save money, I have a total of 6 classes scheduled right now. I am offering $100 off each one until tomorrow night at 9:00pm Eastern time (that’s Tuesday, April 4). Here are the links to these classes with the discounts applied directly to them:

On-Site Search Engine Optimization Class

Tuesday, April 12, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

Link Building Class

Tuesday, April 19, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

Starting and Managing a WordPress Blog Class

Tuesday, April 26, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

Making The Most of Google Analytics Class

Tuesday, May 03, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

HTML Fundamentals Class

Tuesday, May 24, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

While I’m sure I’ll be offering discounts for classes in the future, I can assure you that I will not be offering $100 off again. So, if you think you are interested in the classes you’ll want to consider booking your seat in the class by tomorrow night.

I hope to see you there!

Sage

TKG will be participating in GetListed.org’s Local University seminar
series. GetListed.org’s “Local University” is a no-sales-pitch seminar about
Web marketing for Northeast Ohio businesses. The Local University Seminar
features speakers from various Search Marketing backgrounds, and is being
presented in partnership with Google Local Business Center as well as the
Bing Local Listing Center. The Speakers include:
.         Mike Blumenthal
.         Geoff Karcher
.         Mary Bowling
.         Ryan Hayward
.         Matt McGee
.         Mikko Ollila
.         Patrick Sexton
.         David Mihm
The focus of the Local University seminar is to teach small businesses how
to use the web to gain more customers. Many of the nation’s leading online
marketing experts, including some representatives from the Google and Bing
Local Business Centers and our own Geoff Karcher for an “intensive four-hour
crash course in Internet marketing” designed to help small business owners
develop great ideas for marketing their businesses on the web. Search Engine
Optimization and marketing techniques will be presented to help businesses
gain traction in the search engines, leading to more conversions, more
customers. This seminar is traveling the country, but is not being presented
in too many locations, so we are really pleased to be able to participate
here in Northeast Ohio.
Local University: Northeast Ohio will take place on June 30, 2010 at the
Educational Service Center of Cuyahoga County, featuring two identical
half-day sessions (8am – noon and 1pm – 5pm).
Unfortunately, this seminar is limited to 200 people, so register
soon<http://getlisted.org/university/northeast-ohio.aspx>!
The regular cost of the seminar is $129.00, which is a great price. Use the
code tkg for a discount! The code gives you a savings of $50!

Local search experts David Mihm and Mike Blumenthal are bringing their GetListed.org’s Local University seminar to Cleveland on June 30.   This is a no-sales-pitch seminar about LOCAL web marketing for NEO businesses, so bring some clients along for this educational opportunity.

They’re bringing in reps from the Google and Bing Local Listing Centers to share advice (and really, who better to get it from?!), as well as some national and local talent, too.  Speakers include:

-Mike Blumenthal, Blumenthals
-Mary Bowling, seOverflow
-Anita Campbell, Small Business Trends
-Ryan Hayward, Google
-Geoff Karcher, The Karcher Group
-Matt McGee, smallbusinesssem.com
-Mikko Ollila, Bing
-Patrick Sexton, GetListed.org
-David Mihm, GetListed.org
-Brad Nellis, NEOSA

The focus of Local U.  is to teach small businesses how to use the web to increase their online visibility and gain more customers.   It’s an “intensive four-hour crash course in Internet marketing” designed to help small business owners develop great ideas for marketing their businesses on the web.

This seminar is traveling the country (it’s already received rave reviews in Spokane and Minneapolis), but is not being presented in too many locations, so we’re thrilled that it’s coming to our backyard (backyard might be a stretch, but it’s awfully close)!

Local U. will happen on June 30, 2010 at the Educational Service Center of Cuyahoga County, featuring two identical half-day sessions (8am – noon and 1pm – 5pm).

Seating is limited, so register soon!  The regular cost is $129.00, but use the code “tkg” and it drops the price to $79!  Agency and group discounts are also available, starting at $57/ticket.  The “more the merrier” saying really does apply here.

We’re holding our next “Search Made Simple” web marketing seminar in Cleveland on October 27th!  Save 40% with the discount code ClevelandSEO.

Unlike most SEO conferences that shove you into a hotel ballroom with 500 of your closest friends, our seminar is different:

  • We limit the class size to 30 people
  • We ensure all your questions are answered
  • We offer lots of one-on-one time if you want it
  • We know money’s tight so we keep our seminars affordable
  • We send you home with ready-to-use ideas
  • We feed you breakfast and lunch (hey, we like to eat!)

You can register for the seminar (9:00 AM-2:00 PM), website evaluation/workshop (2:00 PM-4:00 PM), or both for a discounted rate.

Our team of SEO experts will present on hot topics including how to dominate the rankings using social media, top 10 web stats to watch, how to write killer copy for the web, and more.

Our SEO seminars give you real-world ideas you can use right away.  We cut through the myths and misinformation and provide ideas that produce better rankings, and ultimately, better conversions and sales.

For more information or to register, please go to: http://www.seoseminars.org or call 800.310.0317.  Remember: save 40% with the discount code ClevelandSEO.

SMS Homepage

Cleveland SMC April 22, 2009 Event

This looks like it will be an interesting event happening in Cleveland. Watch this video to learn more about the Social Media Club here in Cleveland.

Here’s their writeup:
On Wednesday, April 22 join the Social Media Club (http://clevelandsmc.ning.com/) Cleveland for their monthly meeting (http://clevelandsmc.ning.com/events/soc ial-media-club-cleveland) at thunder::techs offices, located at 3635 Perkins Ave., Studio 5 in MidTown Cleveland. The event takes place from 6 p.m. to 9 p.m. and features an opportunity to learn more about social media trends and declare your ideas on social media in a fun video. Hope to see you there!

April 13, 2009

BizCamp – Spring 2009

There’s a really cool event coming to Akron April 17th:

BizCamp – Spring 2009 Speaker Schedule | Office Space Coworking

 What is BizCamp?

BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment.

It’s an intense event with discussions, demos and interaction from participants. Sometimes referred to as an ‘un-conference’ it’s a break from the expensive, ‘pitch’-driven, cattle-herding events that have become all too common in the business world.

Rather – BizCamp is a participatory event.

Attendees help determine what presentations will be given — and even have the opportunity to present themselves. The presentations themselves are intimate affairs – small groups of 20-30 people. The sessions feature an open dialogue of questions, answers and -yes- even the occasional ‘I don’t know.’

If you are free, seriously consider attending. It should be a great event.

Are you going to the The 3rd Annual eMarketing Techniques Conference at Corporate College

It’s on May 8th at Corporate College East. It always proves to be a great conference. If you are into Web marketing this is a great local event.

Also check out their video wall here:

The 3rd Annual eMarketing Techniques Conference Video Wall

It’s a nice overview of the conference with catchy videos from many of the speakers.

The Karcher Group (TKG) is gearing up for its 7th season of SEO seminars with a new seminar website and new content for the attendees!   Registration is open for two upcoming SEO seminars:

Columbus, Ohio – May 1st
Akron, Ohio - May 29th

Join TKG’s SEO team, along with special guests Anita Campbell, CEO of Small Business Trends, and Jake Baillie, Managing Director of STN Labs and all-around SEO pro, for a full day of SEO strategies and hands-on workshops designed to GET RESULTS.  We make sure our seminars are laid-back, affordable, and best of all, packed with tons of tips you can use right away.

If you want to make sure you’re doing all you can to increase your company’s bottom line in this down economy, join us for SMS Seminar and learn how to make the most of your marketing budget.  Through the Search Made Simple series, we’re proud to have helped over 500 people and businesses get on the right SEO track!

What we’ll cover:

  • Basics of On-Page Optimization
  • Keywords & Copywriting
  • HTML Optimization
  • Optimizing Dynamic Content
  • Link Building
  • Social Media
  • Local Search
  • Mobile Search
  • Hot Topics

Cleveland SEO readers can save $50 with the discount code ClevelandSEO.  Register now!

SMS Homepage

 

Polysort/Pilot Fish president Angela Charles will be a featured speaker at the “Business of Plastics” Conference during the International Plastics Showcase at McCormick Place in Chicago, June 22-26.

Angela, a sought-after speaker for business-to-business conferences, will discuss “Strategies for SEO Success.” Angela joined Polysort/Pilot Fish in 1995 after a 10-year career in business journalism, primarily with trade publication Plastics News, where she was assistant managing editor.

Polysort, the operating parent of Akron SEO firm Pilot Fish, launched the first plastics and rubber industry portal site in 1995.

After a sell-out crowd in April, TKG and our all-star lineup of Web Marketing experts are heading back to the University of Akron’s Taylor Institute for Search Engine Marketing Made Simple on Sept. 18-19.  Join us for either day or both days — it’s up to you!  Visit The Karcher Group for all the details.

Save $100 off your registration with the discount code CLESEO.

Unlike the mega-conferences with 1,000 of your closest friends, our seminars are different.  You can expect to ask questions and get answers at anytime throughout the day, take home a bunch of ideas to implement right away, learn SEO basics without breaking the bank, and leave with a to-do list for your site.

Day One topics include:

  • SEO Overview
  • Keywords/Copywriting
  • Link Building
  • Intro to HTML Optimization
  • Intro to PPC

Day Two topics include:

  • Local Search
  • Optimizing Dynamic Content
  • Usability/Accessibility in Design and SEO
  • Web 2.0/Social Media Strategies
  • Blogging for Your Business

Speakers include:  Anita Campbell, Editor – Small Business Trends; Jake Baillie, Managing Director of STN Labs and former President of TrueLocal.com; Dr. Bill McHenry, Associate Professor at U of Akron; Geoff Karcher, President of TKG, and TKG’s team of in-house SEO talent. 

Don’t just take our word about our seminars.  Here are just a few testimonials:  

“Excellent! Learned much more than I thought I would. Very pragmatic and real world tips and ideas that I can use now.”

“After one day I feel like I can really contribute back to our marketing department.”

“Simplified, not stupified!” 

I know I’m not the only ClevelandSEO’er who is speaking at Search Engine Strategies in San Jose. Hopefully others will post their involvement.

I’ll be moderating various panels and speaking on the panel “Everything But Google: Alternative Search Advertising Options.” I’m pretty excited about this one because I’m going to be representing a person who buys alternative advertising online. Everyone else on the panel will be representing specific alternatives.

Conference at a Glance: Search Engine Strategies San Jose – August 18-22, 2008 – the intersection of search, marketing & commerce

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