Matt Bailey of SiteLogic was invited to present in June 2007 at the International Senior Management Program in Direct, Interactive and Relationship Marketing in Madrid, Spain. The first international course of its kind, it was jointly organized by the Direct Marketing Association, FEDMA (the European Direct Marketing Association), and Spain’s Institute for Direct Marketing.
Attendees came from all over the world for this senior-level course in building global direct marketing strategies. The students were also given the opportunities to learn from each other’s experiences in multi-national marketing. The quality of the participants that are attended the course was impressive, as senior executives came from the US, UK, Spain, Italy, Switzerland, Rumania, Germany, Norway, Sweden, and Dubai.
Matt presented on Search Engine Advertising and Contextual Marketing. Using examples from websites and marketing strategies all over the world, he provided specific steps to website improvement and strategy. Matt also presented methods for developing analytics programs for multi-national companies and country-based website marketing techniques.
SiteLogic is an Internet Marketing training and education consultancy, developing custom training classes for companies and marketing conferences.
On June 28, The Karcher Group’s own Craig Geis once again teamed up with the Canton/Stark Convention and Visitors’ Bureau for a specialized search engine marketing seminar. He presented for their group last fall and was invited back to share even more SEO strategies.
Craig spoke to a group of the Bureau’s tourism industry partners on these topics:
• Pros and cons of image ads (banner ads, Google image ads, etc)
• Local pay-per-click strategies and SEO techniques
• Link building strategies
Thanks, Canton/Stark CVB, for the opportunity to share our expertise! You can email Craig at [Craig at The Karcher Group dot com] for a copy of his presentation.
The Karcher Group is exhibiting this week at Search Marketing Expo (SMX Advanced) in Seattle. Many of us in the industry have been anxiously waiting to see how Danny Sullivan’s new show turns out, so we thought we’d give the good folks back in Cleveland a live update. We anticipate posting more detailed summaries of the sessions once the conference wraps up, but here are some conference “snapshots” if you will…
General observations from Geoff Karcher (TKG President) and Jen Doerschuk (TKG Web Marketing Manager) –
- Compared to SES, there are very few exhibitors. Maybe only 30 or so? We are one of three SEO firms exhibiting, and the only firm who does Web Development in addition to SEO.
- There also isn’t a huge crowd (maybe 500-600 vs. thousands at SES), but the attendees here are definitely more educated about SEO. The people visitng our booth seem to know what they’re here for and have higher level questions than we typically get at SES.
- The overall tone of the conference has been positive. Attendees are sharing ideas & rubbing elbows with some of the big names in search, which is creating an informative and laid back atmosphere.
- The trend so far is that if you’re an SEM beginner, you’ve come to the wrong conference! The speakers are presenting a pretty high level of expertise and so far the crowd seems to get it. It’s nice to sit in a conference and hear about the up & coming strategies, platforms, etc. instead of hearing the same SEO approaches from other Search Engine Conferences. So far, the billing of SMX as “advanced” seems for real.
- As you might expect, many of the heavy hitters within the SEO world are speaking – Matt Cutts and Vanessa Fox (Google), Rand Fishkin (SEOmoz), Tim Mayer (Yahoo! Search), Paul Vallez (Ask.com), etc.
Observations from the sessions on Day 1 from Jen: I’ve already attended 3 sessions today: “You & A” with Matt Cutts, Head of Google’s Web Spam Team; Paid Search Round-table session with some big names from Google AdWords, Yahoo! Search Marketing, Microsoft adCenter & Ask.com; and SEO Meets SMM (Social Media Marketing). Some brief comments –
- Y! Search Marketing admits that 12% – 15% of clicks on the Yahoo! Network are identified & never billed for
- MSN adCenter acknowledges low traffic for advertisers and assures us that they’re working on a solution
- Don’t be afraid of Social Media Marketing (SMM); just be prepared to invest a significant amount of time researching, creating & keeping up on your SMM initiatives
More to come…in the meantime get complete SMX details from Geoff and Jen at http://websense.thekarchergroup.com
