July 16, 2008
“Games & Brains” 8.14.08 at Brulant in Beachwood
Domain donated by eMergent Marketing, Inc.
Design donated by SiteLogic
April 25, 2008
Looking For A Web Marketing Associate
SageRock.com is hiring a full-time web marketing associate to assist our Paid Media and SEO specialists in overall web marketing campaigns for clients. Responsibilities include market research, strategy planning, html and CSS code modification, Paid Search Account setup, ROI management, and more.
Job Responsibilities:
Assist Paid Media and SEO specialists with:
o Competition, phrase, market research
o Management of day-to-day client relationships
o Operating management tools to maintain ROI goals
o Writing / Designing ads and landing pages
o Modifying websites for SEO
o Monitoring, measuring, and reporting metrics to clients
o Developing and managing Social Media promotions
Skills and Experience:
o Bachelor’s degree in applicable field
o Proficiency with HTML, Excel, and CSS
o Strong organizational and analytical skills, plus ability to manage simultaneous projects and demanding deadlines
Excellent benefits package includes generous vacation; flex time; medical, dental and disability insurance; simple IRA matching. Come work in a collaborative, enriching environment in an exciting, fast-paced industry.
Please contact Jenilee with resume and cover letter at: jenilee@sagerock.com
Check out what it’s like to work at SageRock
March 18, 2008
Brulant Inc. seeks Manager of Search Engine Marketing
Brulant is one of the nation’s preeminent online solutions experts. Brulant was recently ranked by Advertising Age Magazine as the 2nd largest independently-owned interactive firm in North America and the 3rd fastest growing. Brulant fuses leading-edge technology with break-through interactive marketing and creative design.
The company is experiencing rapid growth, fueled in part by demand for its search marketing services. We are seeking a Manager of Search Engine Marketing who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 5 years of direct working experience in paid search engine marketing. The qualified individual should be able to successfully thrive in a fast-paced, consultative business environment.
Responsibilities:
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Develop and oversee execution of strategic online customer acquisition plans for clients designed to maximize volume and conversion.
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Participate in business development efforts through research, estimation, strategy development and presentations.
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Manage SEM projects including kickoff, requirements analysis, development, testing and launch.
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Research and analyze industry changes/developments in search engine marketing.
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Manage a growing team of passionate search engine marketers through guidance and thought leadership.
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Mentor direct reports and junior staff within the SEM team to help guide career development.
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Analyze client websites and provide well-defined strategies to improve site conversion and ROI.
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Create and present written recommendations for SEM performance improvements.
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Manage day-to-day client relationships.
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Represent the firm in conference presentations, press interviews, blogs, forums, and by authoring online publications.
Position Requirements:
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A proven track record of delivering results through search engine marketing techniques
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Experience working with mid-size to Fortune 500 companies
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Expert understanding of search engine marketing
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Experience with search marketing applications, tools, web analytics and bid management software
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Experience managing SEM staff
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A strong customer service orientation and the ability to form lasting customer relationships
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Effective troubleshooting and problem-solving skills
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An undergraduate degree with emphasis in communications, marketing, advertising, computer science, or related field or experience. An equivalent combination of education and experience may be considered.
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Excellent verbal, written, and presentation skills
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Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a - deadline-driven environment
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Strong analytical skills and ability to draw conclusions and determine strategies based on data
Excellent salary and benefits, commensurate with experience and expertise. This position is based at Brulant’s headquarters in Cleveland, Ohio. Relocation will be provided.
Brulant Inc. is an EEO Employer and promotes diversity in the workplace
| Position Summary/Purpose: The Display Advertising Manager will be responsible for developing and executing media plans for clients across all verticals. The Display Advertising Manager will be measured on their success in developing new accounts and growing revenue within existing accounts. In addition, the Display Advertising Manager will be responsible for keeping abreast of changes within the industry, as well as educating internal stakeholders. |
| Essential Responsibilities: · Continue to evolve the display advertising team and build it out based on business need · Develop and continue to perfect display advertising sales collateral through researching industry trends · Drive business development efforts through playing an active role in the estimating process and strategy development for SOWs and proactively representing display advertising in online advertising SOWs · Develop high-quality deliverables focused on client needs · Continuously strive to meet client expectations and campaign goals, as well as work to establish long-lasting client relationships · Partner with the Interactive Marketing Team to develop banner ad creative, landing pages, etc. to support display advertising efforts · Responsible for the execution of display advertising media plans (i.e. negotiate and finalize insertion orders, traffic ads, report and optimize campaigns, etc.) · Maintain and develop relationships with online publishers (i.e. Yahoo!, Advertising.com) · Maintain and develop relationships with third party ad server and media planning tool providers (i.e. Nielsen//NetRatings, DoubleClick) · Research emerging trends in online advertising, including social media, new methods of targeting and tracking, etc. · Educate internal teams, including practices and vertical leads, through multiple channels · Help the firm gain industry recognition through speaking at industry events, writing for publications, etc. · Assist or guide in recruiting talented individuals and industry experts to the firm · Continued professional development (i.e. industry events) |
| Education Requirements: | |
| Minimum: | Bachelors degree |
| Preferred: | Masters degree |
| Experience Requirements: | |
| Minimum: | 3-5 years of experience in the online advertising industry (preferably in display advertising/online media planning/buying) |
| Preferred: | 5+ years of experience in the online advertising industry (preferably in display advertising/online media planning/buying) |
| Skills/Certifications Requirements: | |
| Minimum: | Proven 3-5 year sales / marketing track record in the online marketing industry |
| Preferred: | Proven 5+ years sales / marketing track record in the online marketing industry |
If interested, please apply online at www.brulant.com — Questions, please call 216.896.8900
January 22, 2008
Two SEO Positions Available - The Karcher Group
Due to an increase in business, we’re looking for experienced SEO specialists to add to our team. We’re also always on the lookout for college interns who want to learn the SEO business from the ground up. We offer a fast-paced, fun environment and a growing client roster. Plus, we offer medical, life, 401k, paid vacation and holidays, a bonus system, and much more.
SEO Analyst/Technical SEO Specialist — We’re looking for someone with at least two years experience in analyzing & interpreting website stats. If you love stats, understand techie language, and can do it all while keeping an eye on the marketing side of things, then we want to talk to you. If you have achieved some SEO certifications, that’s even better, but not required. Benefits include medical, life, 401k, paid vacation & holidays, bonus system, and more. Specifically, the requirements include:
- Ability to analyze past website stats/data and create natural SEO recommendations based on data collected
- Ability to analyze Pay Per Click stats and make PPC recommendations based on data collected
- Have familiarity with either Google Analytics or ClickTracks Analytics software
- Ability to diagnose problems with current and potential SEO clients
- Ability to track & report website statistics
SEO Specialist — We’re looking for someone with at least two years experience in Search Engine Optimization who understands the fundamentals of implementing SEO strategies. If you have achieved some SEO certifications, that’s a huge plus but not required. Benefits include medical, life, 401k, paid vacation & holidays, bonus system, and more. Specifically, you’ll be responsible for:
- Analyzing on-page & off-page optimization factors & providing recommendations for future strategies
- Implementation of SEO tactics within sites using Dreamweaver & Content Management Systems
- Monitoring & reporting Search Engine Rankings
- Monitoring & reporting link popularity & search engine saturation data
- Tracking & reporting website statistics
SEO Intern
Are you a college student wanting to get some valuable work experience? You’ll be learning the nuts and bolts of SEO, all while enjoying a fun, casual work environment (jeans are perfectly acceptable) and building up your work portfolio and experience.
Interested? Call Stacy Hoffman @ 330-493-6141 or email stacy @ thekarchergroup.com. We’re located right beside the Akron/Canton Airport.
November 7, 2007
E-Marketing Demand Specialist - Two Great Consumer Brands!
Responsibilities:
Here’s your chance to manage multiple online programs to drive traffic at leading consumer products websites. As our E-Marketing Demand Specialist you’ll be responsible for driving profitable traffic at Hoover.com, DirtDevil.com and other niche consumer products sites.
* Campaign Optimization: Holistically evaluate demand generation and conversion experiences and make optimization recommendations.
* Vendor and Internal Resource Management: Coordinate efforts across multiple internal and external teams for accurate, on-time execution of traffic generation campaigns.
* Analysis and Reporting: Establish requirements for data collection, synthesize results and report on key metrics
Specific Responsibilities:
* Paid Search - Responsible for developing and modifying bidding strategies, keyword portfolio management and listing optimization.
* Email Marketing - Develop the strategy for multiple email campaigns and track key performance data, identify A/B test components and implement tests to increase opens, clicks and conversion. Work with internal and external resources to execute campaigns.
* Online Advertising – Implement targeted online campaigns, track efficacy and scale results to larger campaigns.
* Affiliate Marketing - Evaluate new and existing affiliate opportunities. Collaborate with affiliates to identify new placement and promotion opportunities. Analyze key traffic and performance metrics.
* Promotion/Co-Promotion Development: Identify and execute promotional opportunities.
* Experimental Marketing – Continually assess new opportunities for their ability to create ROI.
* Landing Page and Experience Optimization – Analyze interim points in the commerce/shopping experience and identify opportunities to improve conversion.
Requirements:
* Bachelor’s degree with 2-5 years of online marketing experience with paid search, online advertising, affiliate programs and email marketing.
* Strong project management skills.
* Proven ability to analyze, organize and integrate large amounts of complex data into clear, concise presentations and plans.
* Strong analytical, communication, organization, negotiation and problem-solving skills.
* Unmatched tenacity for implementing new tactics, monitoring data and optimizing results.
* Results oriented, outstanding attention to detail, ability to prioritize and meet deadlines.
Please send your resume to:
Kenneth J. Weiss
Marketing Director, E-Commerce
TTI Floor Care North America
ken.weiss@ttifloorcare.com
October 8, 2007
SEO/SEM Marketing Manager - American Greetings
Title: Marketing Manager - SEO/SEM
Division: AG Interactive
Department: Marketing - AG.com
Location: OH, Cleveland - World Headquarters
Job Summary: Responsible for developing and implementing effective search engine optimization and marketing strategies for organic (SEO) and pay-per-click (PPC) campaigns. Ensure that our search engine marketing efforts continue to grow by implementing best practices, new technologies, and innovative techniques. Serving as the internal expert on search engine marketing between departments, analyzing traffic, ranking and conversion reports and executing all search marketing projects in the acquisition marketing department. Daily tasks will include search marketing strategy development, keyword research, online media analysis, link analysis, directory submissions, project management, budget management and vendor and technology research. The primary function is to execute effective integrated online media campaigns and search engine optimization initiatives.
Minimum experience:
- 2+ year(s) search engine optimization experience.
- 4+ year(s) of marketing experience
- Experience with website analytics, campaign tracking and ROI-driven optimization
- Bachelor’s Degree in Marketing, Communication or related field
Preferred experience:
- 1+ year(s) pay-per-click search marketing experience
- Experience with Omniture, Keyword Discovery, Google Adwords a plus
- Experience negotiating and executing CPA, CPC, CPM, affiliate, and other acquisition models
Required Knowledge, Skills, and Abilities:
- Demonstrated proficiency using a variety of software and PC applications including but not limited to MS Office
- Excellent verbal, interpersonal and writing skills
- Problem-solving skills and the ability to focus on details
- Ability to successfully manage multiple projects to meet deadlines
- Capable of working under pressure and deadlines
- Able to work independently
- Previous knowledge and willingness to learn more about interactive marketing, search engine optimization.
American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expression products. Along with greeting cards, its product lines include gift-wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and Care Bears. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion.
American Greetings Interactive helps to create the meaningful emotional connections and expressions our customers long for. . .and we do it by creating a digital content experience that is Authentic, Provocative and On-Trend when and where they want it. Our online brands include AmericanGreetings.com, BlueMountain.com, Kiwee.com, Care-Bears.com, and eGreetings.com.
September 5, 2007
Internship at SageRock
Hey everybody,
We are looking to fill an internship role here at SageRock. This would be for help in our internal marketing and sales department. We are looking for someone in the Northeast Ohio area currently in college that would like to be an intern in the sales and marketing arena. If this sounds like you, check out the details and video from Rocky and me here:
Marketing Internship at SageRock.com
Powered by ScribeFire.
August 23, 2007
The Karcher Group is Hiring an SEO Specialist
We’re looking for someone with at least two years experience in Search Engine Optimization to join our SEO team. If you love stats, understand techie language, and can do it all while keeping an eye on the marketing side of things, then we want to talk to you. If you have achieved some SEO certifications, that’s even better, but not required. We offer a fast-paced, fun environment with a diverse, growing client base.
Responsibilities include but not certainly not limited to:
- Analyzing on-page & off-page optimization factors & providing recommendations for future strategies
- Implementation of SEO tactics within sites using DreamWeaver & Content Management Systems
- Monitoring & reporting Search Engine Rankings
- Monitoring & reporting link popularity & search engine saturation data
- Tracking & reporting website statistics
Contact Information:
Stacy Hoffman @ stacy@thekarchergroup.com
June 5, 2007
Search Engine Specialist for Cleveland Clinic
Job Summary: Under the direction of the Director, the Search Engine Specialist will track site rankings, traffic, and ultimately conversions. The Search Engine Specialist will use this data to develop plans for improving our site(s) positioning and to ensure that Cleveland Clinic websites rank favorably when the internet is searched.
Minimum Qualifications: Bachelor’s degree in Information Science, Business, English, Journalism, Advertising, or Communications. Demonstrated success in the implementation of a comprehensive search engine optimization strategy that resulted in an increase in rankings and search engine-related traffic. Proficiency of Word, Excel, Outlook, and Internet Explorer. Self-directed when faced with computer and software support issues. Knowledge and experience with HTML and Excel Macros strongly preferred. Experience downloading reports from the Internet and creating reports with the downloaded data. Excellent verbal communication skills and ability to work individually or in a team environment. Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines. Ability to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine. Typical physical demands include a high degree of dexterity to produce materials on a computer. Requires normal or corrected vision and hearing and the ability to verbally communicate with employees and patients
Experience: Minimum four years experience in online marketing. Search engine marketing (optimization and paid advertising) strongly preferred.
Apply online here: http://www.clevelandclinic.org/jobs/ or you can email Jennifer Stange here: stangej@ccf.org.
