Cleveland Search Engine Optimization Community

Fellow Clevelander, Jake Baillie, is looking for a someone to fill a position at his company, TrueLocal Inc. I can guarantee this would be a fun place to work. Here’s the email he sent me:

If you have a moment, I’d appreciate your help. Please take a look and forward this job on to anyone you think would be interested in the position, or anyone else who could help me find a great candidate.

Thanks for your help!
-Jake

Company: TrueLocal Inc.
Job Title: VP Sales and Marketing
Description: TrueLocal is looking for a VP Sales and Marketing. Here’s what we require:

1. You’re bright.
2. You have experience managing the buildout of a sales force.
3. You have experience managing a team of marketers promoting a new brand to the masses, including traditional and online marketing.
4. You’ve worked in the internet business before.
5. You don’t wear a suit.

TrueLocal is a local search engine based in Guelph, Ontario, Canada (about 45 minutes west of Toronto). We’re private, profitable, and 36 employees. Day one you’ll be managing a team of seven, but in 2007, our entire growth plan revolves around our marketing department.

You should be prepared for a 2-4 hour interview, in which you’ll meet our entire team and assimilate our business plan.

Don’t feel offended if you don’t hear a response from me; I do read all resumes, but I am looking for a very specific type of personality.

November 22, 2006

Assistant Marketing Manager

AGI

Assistant Marketing Manager

American Greetings Corporation (NYSE: AM) is one of the world’s largest manufacturers of social expression products. Along with greeting cards, its product lines include gift-wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and Care Bears. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion.

Founded in 1906, American Greetings is the world`s largest
publicly owned creator, manufacturer and distributor of social
expression products. In the United States, our greetings cards
are marketed under the names American Greetings, Carlton Cards and
Gibson. Other domestic products include DesignWare party goods,
GuildHouse candles, and Learning Horizons educational products.

American Greetings Interactive helps to create the meaningful emotional connections and expressions our customers long for. . .and we do it by creating a digital content experience that is Authentic, Provocative and On-Trend when and where they want it. .

We’re seeking an experienced Assistant Marketing Manager to assist the Marketing Manager in the development of marketing strategies, test plan and implementation for conversion, acquisition and member retention.

Must have Media Buying experience, preferably online media

Will oversee the marketing effort for one or more of our six current brands, including Americangreetings.com, BlueMountain, Egreetings.com, Create and Print, and other brands to come.

Key responsibilities include:

  • Online Media Buying
  • Web site development and landing page development — work with a team of developers and product managers to create the desired effect
  • Copywriting
  • Management of partners, including affiliate programs and other potential distribution partners
  • Assisting the Marketing Mgr in the supervision of all marketing communications functions including the creation, development, and supervision of associated creative, production and implementation efforts.

Required:

  • Bachelor’s Degree in Marketing, or related business degree
  • Online Media Buying experience required, general media buying desired
  • Three years of related marketing experience; e-commerce or online marketing experience a plus.
  • Web site development/landing page development
  • Copywriting in a direct mail environment
  • Strong internet skills; strong MS productivity skills.
  • Analytical abilities a must.

American Greetings is an Equal Opportunity/Affirmative Action Employer and a drug-free workplace.
Click here to Apply

Cleveland, Ohio (May, 2006) eMergent Marketing, Cleveland’s fastest growing search engine marketing firm, is pleased to announce the addition of Charles Nevery to the company.  Charles is the latest addition to eMergent Marketing’s organic search engine optimization team, where he has taken on the role of eMarketing Strategist.

Prior to joining eMergent Marketing, Charles held a management role in the Internet marketing division of a Cleveland-based Web design and development company.  In this position, Charles played a key role in the strategy and fulfillment of all organic optimization and paid search marketing activities.

“We are aggressively recruiting individuals with the kind of drive and expertise that Charles brings to the team,” noted Paul Elliott, the President of eMergent Marketing.  He brings a broad range of expertise and experience in the search engine marketing space and the entrepreneurial spirit that continues to define the culture at eMergent Marketing.”

According to Charles, “eMergent Marketing is exactly the type of company for which I have been looking to work.  The opportunity to work with big name clients on advanced Internet marketing strategies is very appealing to me.  The ability to do that with a rapidly growing Cleveland-based company makes it the ideal opportunity.”

The search engine optimization segment of eMergent Marketing’s business continues to grow at a rapid pace.  Because of its results-oriented approach, the eMergent Marketing organic search engine optimization team has been awarded projects with many leading local and national accounts; including: Marriott, Hallmark, Renaissance Hotels and Resorts, Dirt Devil, Third Federal, National City, The Flood Company, and more.

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