Building world-class Search Engine Optimization expertise

Both mergers are in reaction to getting beat in the marketplace by a rival with better infrastructure and a better business model.

As a person that uses all three adverting tools, Google AdWords, Microsoft AdCenter and Yahoo Search Marketing, I can say that Google AdWords is the easiest to use. Yahoo Search Marketing Tool won’t even let me turn a campaign on or off automatically and for international adverting I need to create a separate account for each country…that’s too time consuming.

Microsoft AdCenter does have some cool features for geo and demographic targeting but AdCenter has been slow (As in “we are adding more capacity to our servers to correct the problem”) and the interface is not very intuitive.

So if Search Adverting Revenue is the barometer for the success of a Microsoft Yahoo takeover, then Google may be the winner.

Microsoft would be better off offering free contextual ads for a couple of years to get market share and save about 40 billion dollars. In addition the culture of Yahoo and Microsoft will not merge well. Yahoo is a Valley company. Most Valley companies do not like Microsoft. If a Yahoo customer really wanted Hotmail, then they would have switched a long time ago. Microsoft may force Yahoo mail and IM clients to Google. Just our thoughts from the field…stay tuned; I hear that News Corp may get into this.

more at: Cleveland Internet Marketing

Training has always been a cornerstone at SageRock. Today we officially extend that training to the business community with SageRock Institute. We will be offering a wide variety of classes focusing on web marketing training and education. If you feel like there are some areas in web marketing where you could use some education, come by SageRock Institute and check out the curriculum. There very well might be a class you would find interesting.

Cleveland, known across the country as a hotbed of SEO and SEM talent, is increasing its international reach as more and more professionals are crossing oceans to educate organizations outside the U.S.

This year, Matt Bailey, founder of SiteLogic will be racking up the frequent flier miles with multiple speaking and training engagements overseas. In 2008, Bailey has multiple speaking engagements here in the states; New York, Chicago, Boston, Orlando, Las Vegas, Pierre, San Jose, Charleston, Houston, and San Francisco. Internationally, Bailey will be offering training classes in London, England and Madrid, Spain in the first six months of the year. He will also be delivering a keynote speech in Stockholm, Sweden.

Currently, Bailey is booked up through June 2008, but is now scheduling speaking and training engagements from August 2008 through 2010.

Back for the third time, Cleveland SEO will present a 2-hour hands-on program on Search Engine Optimization.   The session speakers will include Dave Goebel from the Goebel Group, Greg Habermann from SageRock.com and John Inama from Pilot Fish. 
The course schedule begins on January 28^th and meets every other week from 7-9 PM. 
Course Description:  

Blogging, RSS feeds, CMS, email marketing, mobile marketing…what exactly is the best way to do eMarketing? How do you guarantee a good return on your investment of money and time?  This new series, which is taught by real-world experts in the field, will teach you a whole spectrum of techniques and tools for eMarketing.  

For details please visit the Corporate College.  Hope you can make it!

Well it seems the only time that Cleveland SEO can manage to get together is when we’re in some other town. But if that’s the way it is then so be it. This past week at Search Engine Strategies in Chicago, Cleveland SEO descended on the Gage restaurant for dinner and drinks.

I just got done speaking with Scott Hendison who is with: SEMpdx | Portland, Oregon Search Engine Marketing Association
They are doing some really interesting monthly meetings involving their local business community. SEMpdx is a strong group that ClevelandSEO might want to look to for inspiration to help drive our growth in 2008.
Thanks for talking with me Scott!

Powered by ScribeFire.

Hi everybody,

These are blast every year! Seriously consider putting this party on your holiday calendar. You will be so glad you did.

Check out all the details!

Food, Drinks, Bowling, & Fun

Register Today!

Annual Holiday Networking Party – The Web Association

2007 has been a great year for The Web Association, and more importantly, for many of you, our supporters. It’s time to celebrate our success, and get ready to ring in 2008! Join us for food, drinks, bowling, & fun on Tuesday, December 4th in the private, first-level bar of The Winking Lizard/Lakewood.

Your base ticket price of just $15 gets you heavy appetizers and two (2) drink tickets, as well as a chance to win one of many great door prizes. You’ll also have the chance to rub shoulders with colleagues from not only The Web Association, but also NEOUPA, & Cleveland SEO, making this the premier networking event for the local web community. For an additional $5 donation, you can bowl the night away at one of the private lanes, and also be eligible to enter the Centro Bowl-A-Thon, where one talented bowler will walk away with a grand prize. The additional $5 bowling fee goes straight to The Web Association’s College Scholarship Fund, targeting area students with an interest in a career in the digital field.

Food, drinks, music, bowling, door prizes, and a private bar not enough to get your attention? We will also be hosting the 2nd Annual Silent Auction to benefit our Scholarship Fund, where you will have the opportunity to bid on many great items.

This is the digital party of the year in Cleveland – register today!

Annual Holiday Networking Party – The Web Association

The 2007 Holiday Party is being sponsored by Centro, providing agencies & brands a platform to effectively buy local media.

Register Me Now

Annual Holiday Networking Party – The Web Association

Want To Get Some Visibility At The Party?

The Web Association is still actively seeking donors to donate items for the Holiday event, both for the Silent Auction, as well as for door prizes. 100% of all proceeds from the auction will benefit The Web Association Scholarship Fund, helping Northeast Ohio retain educated young professionals interested in a career in the digital field. Help us beat last year’s auction total and assist more worthy students like Megan Reilly & Danielle Pizzuli of Cleveland State University, this year’s inaugural scholarship recipients.

All donors who offer a prize (or cash) valued at $100 or more will receive the following:

- Mention in press release announcing event & auction details
- Donor/company description to accompany item at auction
- Recognition/link in both pre & post-event emails sent to entire WA database
- Recognition/link on webassociation.org event page after event
- Receipt detailing donation for tax purposes

All donors providing items valued at less than $100 will receive verbal recognition at event as item is awarded.

To find out more, or to donate an item, please contact us through our web site below and we will call you directly.

Donate To The Auction

Annual Holiday Networking Party – The Web Association

Join The Karcher Group for our one-day seminar “Search Engine Marketing Made Simple” on October 23, 2007, in Columbus, Ohio.  We’ve got new content, new strategies and some of the hottest topics in Search Engine Marketing on the agenda.  Join special guests Anita Campbell, editor of the popular Small Business Trends blog and Jake Baillie, managing director of STN Labs and former president of the search engine TrueLocal – both highly requested and respected speakers on Web Marketing.  You’ll also hear from Geoff Karcher, president of The Karcher Group, as well as TKG’s team of SEO experts.

For more info or to register: http://www.thekarchergroup.com/seminar2.asp

Details…
• Search Engine Marketing Made Simple
• October 23, 2007
• Seminar – 9:00-3:00 PM
• Optional Workshop – 3:00 PM-5:00 PM
• Business Technology Center (by OSU)
• Cost: Seminar – $199, Workshop – $99, or both for $249. (Use discount code “seminar3” during checkout to save an extra $50 as a Cleveland SEO reader.)

What you’ll gain:
• Ready to use ideas, no assembly required
• SEO strategies that we use everyday
• Hands-on help in a small group setting
• One-on-one consulting at our optional workshop

We’ll walk you through:
• The five critical things anyone thinking about SEO should know
• Why the right keywords can make or break your SEO strategy
• Search-friendly design and programming
• Link building strategies
• Pay-per-click tutorial
• Optimizing a dynamic website
• How to blog effectively for your business
• Hot topics: social media, online PR, viral marketing and more

Who’s going to benefit?
• Business owners
• Webmasters
• Marketing and IT professionals
• Ad agencies
• In house SEOs

Want more details?  Please visit our web site at: http://www.thekarchergroup.com/seminar2.asp.  Use the discount code “seminar3” to save an extra $50 as a Cleveland SEO reader!

Grow Your Business with Search Engine Optimization and Corporate College’s Entrepreneurship Center offers programs and services for growing

… This course is part 1 of 4 of The eMarketing Techniques Series

Program Description
Corporate College’s Entrepreneurship Center offers programs and services for growing businesses. Whether it’s to increase sales, streamline operations, and/or improve your profits, we have programs that can help hone critical skills to shape a business for years to come, instructors with real-world experience, and course schedules to meet your needs.

John Inama from Pilot Fish and David Goebel from the Goebel Group will coordinate a 2 hour hands on workshop to show organizations how to use search engine optimization to get new clients and visitors to their web sites.

SEO Class information