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	<title>Search engine optimization expertise from Cleveland SEO</title>
	<atom:link href="http://www.clevelandseo.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.clevelandseo.com</link>
	<description>Building world-class Search Engine Optimization expertise</description>
	<lastBuildDate>Tue, 13 Oct 2009 15:32:09 +0000</lastBuildDate>
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		<title>Web Marketing Seminar &#8211; Oct 27th in Cleveland</title>
		<link>http://www.clevelandseo.com/2009/10/13/web-marketing-seminar-oct-27th-in-cleveland/</link>
		<comments>http://www.clevelandseo.com/2009/10/13/web-marketing-seminar-oct-27th-in-cleveland/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:32:09 +0000</pubDate>
		<dc:creator>karchergroup</dc:creator>
				<category><![CDATA[conferences]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/?p=324</guid>
		<description><![CDATA[We&#8217;re holding our next &#8220;Search Made Simple&#8221; web marketing seminar in Cleveland on October 27th!  Save 40% with the discount code ClevelandSEO.
Unlike most SEO conferences that shove you into a hotel ballroom with 500 of your closest friends, our seminar is different:

We limit the class size to 30 people
We ensure all your questions are answered
We [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re holding our next &#8220;Search Made Simple&#8221; web marketing seminar in Cleveland on October 27th!  Save 40% with the discount code ClevelandSEO.</p>
<p>Unlike most SEO conferences that shove you into a hotel ballroom with 500 of your closest friends, our seminar is different:</p>
<ul>
<li>We limit the class size to 30 people</li>
<li>We ensure all your questions are answered</li>
<li>We offer lots of one-on-one time if you want it</li>
<li>We know money&#8217;s tight so we keep our seminars affordable</li>
<li>We send you home with ready-to-use ideas</li>
<li>We feed you breakfast and lunch (hey, we like to eat!)</li>
</ul>
<p>You can register for the seminar (9:00 AM-2:00 PM), website evaluation/workshop (2:00 PM-4:00 PM), or both for a discounted rate.</p>
<p>Our team of SEO experts will present on hot topics including how to dominate the rankings using social media, top 10 web stats to watch, how to write killer copy for the web, and more.</p>
<p>Our <a href="http://www.seoseminars.org" target="_blank">SEO seminars</a> give you real-world ideas you can use right away.  We cut through the myths and misinformation and provide ideas that produce better rankings, and ultimately, better conversions and sales.</p>
<p>For more information or to register, please go to: <a href="http://www.seoseminars.org/">http://www.seoseminars.org</a> or call 800.310.0317.  Remember: save 40% with the discount code ClevelandSEO.</p>
<p><a href="http://www.seoseminars.org/" target="_blank"><img src="http://www.seoseminars.org/uploads/170861237296864.jpg" alt="SMS Homepage" width="400" height="252" /></a></p>
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		</item>
		<item>
		<title>Yahoo and Microsoft Hooking Up</title>
		<link>http://www.clevelandseo.com/2009/07/29/yahoo-and-microsoft-hooking-up/</link>
		<comments>http://www.clevelandseo.com/2009/07/29/yahoo-and-microsoft-hooking-up/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:36:19 +0000</pubDate>
		<dc:creator>SageRock Digital Marketing</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/2009/07/29/yahoo-and-microsoft-hooking-up/</guid>
		<description><![CDATA[
Microsoft and Yahoo are partnering to take on the master&#8230; Google. This is the beginning of the end for Yahoo. But it&#8217;s good news for searchers and ultimately might be just what Yahoo and Microsoft need to get into the search engine game. 

]]></description>
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<p><span>Microsoft and Yahoo are partnering to take on the master&#8230; Google. This is the beginning of the end for Yahoo. But it&#8217;s good news for searchers and ultimately might be just what Yahoo and Microsoft need to get into the search engine game. </span></p>
<p></p>
]]></content:encoded>
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		</item>
		<item>
		<title>TKG is Hiring Search Engine Marketing Talent</title>
		<link>http://www.clevelandseo.com/2009/07/22/tkg-is-hiring-search-engine-marketing-talent/</link>
		<comments>http://www.clevelandseo.com/2009/07/22/tkg-is-hiring-search-engine-marketing-talent/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 12:13:35 +0000</pubDate>
		<dc:creator>karchergroup</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[search engine marketing job]]></category>
		<category><![CDATA[sem job]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/?p=276</guid>
		<description><![CDATA[Despite an adverse economy, we’ve seen steady growth in our Web Marketing client roster &#8211; so much so that we’re looking for an experienced SEM Specialist to help lighten the load.  We’re looking for someone who already knows and can implement the SEM basics, including both natural and paid SEM strategies, and can do it [...]]]></description>
			<content:encoded><![CDATA[<p>Despite an adverse economy, we’ve seen steady growth in our Web Marketing client roster &#8211; so much so that we’re looking for an experienced SEM Specialist to help lighten the load.  We’re looking for someone who already knows and can implement the SEM basics, including both natural and paid SEM strategies, and can do it all while managing multiple projects and meeting deadlines.</p>
<p>We offer medical, life, 401k, paid vacation and holidays, a great bonus system, and a young, energetic staff full of friendly people!  And while we definitely expect you to work hard, you can also &#8220;dress down&#8221; to work everyday and take a break with a game of pool, foosball, Wii or darts.  Want to see if you’re a good fit for our Web Marketing team?  Learn more about the available <a title="Search Engine Marketing Job" href="http://www.tkg.com/experienced-sem-job">Search Engine marketing job</a> &amp; submit your resume!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Breakfast Bootcamp Series</title>
		<link>http://www.clevelandseo.com/2009/06/25/breakfast-bootcamp-series/</link>
		<comments>http://www.clevelandseo.com/2009/06/25/breakfast-bootcamp-series/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 15:39:37 +0000</pubDate>
		<dc:creator>karchergroup</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/?p=249</guid>
		<description><![CDATA[It&#8217;s never been as important to be ahead of the education curve as it is today.  Fortunately, TKG is here to help educate the local community on topics related to the web.  We&#8217;ve just announced the topics for our 2009-2010 Breakfast Bootcamp Series, a series of FREE web training classes designed to whip your web [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s never been as important to be ahead of the education curve as it is today.  Fortunately, TKG is here to help educate the local community on topics related to the web.  We&#8217;ve just announced the topics for our 2009-2010 Breakfast Bootcamp Series, a series of FREE web training classes designed to whip your web marketing skills in shape in no time!</p>
<p>Each of the six classes in the Breakfast Bootcamp series is held right in our offices in North Canton, Ohio.  Our team of web marketing experts will be giving practical tips and advice in these two-hour intensive classes.  The topics for 2009-2010 are:</p>
<ul>
<li>Blogging &amp; Micro-Blogging (Twitter)</li>
<li>Effective Web Design</li>
<li>Web Analytics</li>
<li>Social Media Strategies for LinkedIn and Facebook</li>
<li>Email Marketing Techniques</li>
<li>Online PR</li>
</ul>
<p>Who would benefit most?  Our Breakfast Bootcamps are perfect for business owners, webmasters, marketing and PR professionals, web designers and developers, communications professionals, and ad agencies.  The layout of each class in the series has been carefully designed to be as  flexible as possible, allowing you to attend all the classes or just a few –  it’s up to you.</p>
<p><a title="Free Web Marketing Classes" href="http://www.tkg.com/seo-breakfast-boot-camp">Registration is open</a> &#8211; space is limited!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>SageRock Wins NEOSA Best of Tech Award</title>
		<link>http://www.clevelandseo.com/2009/05/20/sagerock-wins-neosa-best-of-tech-award/</link>
		<comments>http://www.clevelandseo.com/2009/05/20/sagerock-wins-neosa-best-of-tech-award/#comments</comments>
		<pubDate>Wed, 20 May 2009 13:59:24 +0000</pubDate>
		<dc:creator>SageRock Digital Marketing</dc:creator>
				<category><![CDATA[cseo press releases]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/2009/05/20/sagerock-wins-neosa-best-of-tech-award/</guid>
		<description><![CDATA[
Every year NEOSA puts on the Best of Tech Award and this year I&#8217;m
extremely happy to announce that SageRock Digital Marketing Agency won in the category of Best
Use of Social Media. Thank you NEOSA and thank you SageRock! 
]]></description>
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<p><span>Every year NEOSA puts on the Best of Tech Award and this year I&#8217;m<br />
extremely happy to announce that <a title="SageRock Digital Marketing Agency" href="http://www.sagerock.com">SageRock Digital Marketing Agency</a> won in the category of Best<br />
Use of Social Media. Thank you NEOSA and thank you SageRock! </span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.clevelandseo.com/2009/05/20/sagerock-wins-neosa-best-of-tech-award/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>SEO Friendly CMS</title>
		<link>http://www.clevelandseo.com/2009/05/04/seo-friendly-cms/</link>
		<comments>http://www.clevelandseo.com/2009/05/04/seo-friendly-cms/#comments</comments>
		<pubDate>Mon, 04 May 2009 18:01:28 +0000</pubDate>
		<dc:creator>karchergroup</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/?p=224</guid>
		<description><![CDATA[More and more websites are moving to content management systems to control their site content. Many off-the-shelf content management systems don&#8217;t account for crucial SEO techniques to be implemented.
Why a Search Engine-Friendly CMS?
&#8220;Dynamic content (the kind of content generated from a CMS) and the search engines have had a long, rocky relationship.  That’s because when [...]]]></description>
			<content:encoded><![CDATA[<p>More and more websites are moving to content management systems to control their site content. Many off-the-shelf content management systems don&#8217;t account for crucial SEO techniques to be implemented.</p>
<blockquote><p><strong>Why a Search Engine-Friendly CMS?</strong><br />
&#8220;Dynamic content (the kind of content generated from a CMS) and the search engines have had a long, rocky relationship.  That’s because when a typical CMS generates dynamic content, it creates long URLs with variables that the search engines may have difficulty interpreting. In some cases, the search engines flat-out ignore these URLs.&#8221;</p></blockquote>
<p>Some features of a SEO-friendly CMS include:</p>
<ul>
<li>Ability to manually optimize Meta-tags, page titles, H1 tags, etc.</li>
<li>Generate short and clean URLs</li>
<li>Session ID storing in cookie, not the URL</li>
</ul>
<blockquote><p>&#8220;If you want control over your site, but also the ability for it do well in the search engines and grow with your business, then do yourself and your business a huge favor: take a pass on the CMS freebies and invest in a flexible, search engine-friendly CMS that will help you to generate long-lasting results.&#8221;</p></blockquote>
<p>Read more about why choosing an <a title="SEO Friendly CMS" href="http://www.tkg.com/seo-friendly-cms">SEO-Friendly CMS </a>is important for your website.</p>
]]></content:encoded>
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		<item>
		<title>Cleveland SMC April 22, 2009 Event Promo</title>
		<link>http://www.clevelandseo.com/2009/04/15/cleveland-smc-april-22-2009-event-promo/</link>
		<comments>http://www.clevelandseo.com/2009/04/15/cleveland-smc-april-22-2009-event-promo/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 18:36:00 +0000</pubDate>
		<dc:creator>SageRock Digital Marketing</dc:creator>
				<category><![CDATA[conferences]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/2009/04/15/cleveland-smc-april-22-2009-event-promo/</guid>
		<description><![CDATA[
Cleveland SMC April 22, 2009 Event
This looks like it will be an interesting event happening in Cleveland. Watch this video to learn more about the Social Media Club here in Cleveland.
Here&#8217;s their writeup:On Wednesday, April 22 join the Social Media Club (http://clevelandsmc.ning.com/) Cleveland for their monthly meeting (http://clevelandsmc.ning.com/events/soc ial-media-club-cleveland) at thunder::techs offices, located at 3635 [...]]]></description>
			<content:encoded><![CDATA[<div class="youtube-video"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/pG3NMU8AMdU"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/pG3NMU8AMdU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></div>
<p>Cleveland SMC April 22, 2009 Event</p>
<p>This looks like it will be an interesting event happening in Cleveland. Watch this video to learn more about the Social Media Club here in Cleveland.</p>
<p>Here&#8217;s their writeup:<br /><span>On Wednesday, April 22 join the Social Media Club (<a href="http://clevelandsmc.ning.com/%29" target="_blank" title="http://clevelandsmc.ning.com/)" rel="nofollow" dir="ltr">http://clevelandsmc.ning.com/)</a> Cleveland for their monthly meeting (<a href="http://clevelandsmc.ning.com/events/soc" target="_blank" title="http://clevelandsmc.ning.com/events/soc" rel="nofollow" dir="ltr">http://clevelandsmc.ning.com/events/soc</a> ial-media-club-cleveland) at thunder::techs offices, located at 3635 Perkins Ave., Studio 5 in MidTown Cleveland. The event takes place from 6 p.m. to 9 p.m. and features an opportunity to learn more about social media trends and declare your ideas on social media in a fun video. Hope to see you there! </span></p>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=70b54195-8e88-82cc-84f3-a0ba076e1416" /></div>
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		<item>
		<title>BizCamp &#8211; Spring 2009</title>
		<link>http://www.clevelandseo.com/2009/04/13/bizcamp-spring-2009/</link>
		<comments>http://www.clevelandseo.com/2009/04/13/bizcamp-spring-2009/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 19:24:18 +0000</pubDate>
		<dc:creator>SageRock Digital Marketing</dc:creator>
				<category><![CDATA[conferences]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/2009/04/13/bizcamp-spring-2009/</guid>
		<description><![CDATA[There&#8217;s a really cool event coming to Akron April 17th:
BizCamp &#8211; Spring 2009 Speaker Schedule &#124; Office Space Coworking
&#160;What is BizCamp?
BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment.
It&#8217;s an intense event with discussions, demos and interaction from participants. Sometimes referred to as an &#8216;un-conference&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a really cool event coming to Akron April 17th:</p>
<p><a href="http://www.officespacecoworking.com/bizcamp-spring-2009-speaker-schedule/">BizCamp &#8211; Spring 2009 Speaker Schedule | Office Space Coworking</a></p>
<p><b>&nbsp;What is BizCamp?</b></p>
<p>BizCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment.</p>
<p>It&#8217;s an intense event with discussions, demos and interaction from participants. Sometimes referred to as an &#8216;un-conference&#8217; it&#8217;s a break from the expensive, &#8216;pitch&#8217;-driven, cattle-herding events that have become all too common in the business world.</p>
<p>Rather &#8211; BizCamp is a participatory event.</p>
<p>Attendees help determine what presentations will be given &#8212; and even have the opportunity to present themselves. The presentations themselves are intimate affairs &#8211; small groups of 20-30 people. The sessions feature an open dialogue of questions, answers and -yes- even the occasional &#8216;I don&#8217;t know.&#8217;</p>
<p>If you are free, seriously consider attending. It should be a great event.<br />
<blockquote></blockquote>
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		<item>
		<title>The 3rd Annual eMarketing Techniques Conference at Corporate College</title>
		<link>http://www.clevelandseo.com/2009/04/13/the-3rd-annual-emarketing-techniques-conference-at-corporate-college/</link>
		<comments>http://www.clevelandseo.com/2009/04/13/the-3rd-annual-emarketing-techniques-conference-at-corporate-college/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 18:56:51 +0000</pubDate>
		<dc:creator>SageRock Digital Marketing</dc:creator>
				<category><![CDATA[conferences]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/2009/04/13/the-3rd-annual-emarketing-techniques-conference-at-corporate-college/</guid>
		<description><![CDATA[Are you going to the The 3rd Annual eMarketing Techniques Conference at Corporate College
It&#8217;s on May 8th at Corporate College East. It always proves to be a great conference. If you are into Web marketing this is a great local event.
Also check out their video wall here:
The 3rd Annual eMarketing Techniques Conference Video Wall
It&#8217;s a [...]]]></description>
			<content:encoded><![CDATA[<p>Are you going to the <a href="http://www.keyentrepreneurs.org/emarketing/">The 3rd Annual eMarketing Techniques Conference at Corporate College</a></p>
<p>It&#8217;s on May 8th at Corporate College East. It always proves to be a great conference. If you are into Web marketing this is a great local event.</p>
<p>Also check out their video wall here:</p>
<p><a href="http://www.keyentrepreneurs.org/emarketing/videowall.html">The 3rd Annual eMarketing Techniques Conference Video Wall</a></p>
<p>It&#8217;s a nice overview of the conference with catchy videos from many of the speakers.<br />
<blockquote></blockquote>
<p>
<blockquote></blockquote>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=ee65adf5-87eb-8052-b0f6-fc4c72c1daa3" /></div>
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		</item>
		<item>
		<title>SEO Prior to Launch</title>
		<link>http://www.clevelandseo.com/2009/04/02/seo-prior-to-launch/</link>
		<comments>http://www.clevelandseo.com/2009/04/02/seo-prior-to-launch/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 04:53:42 +0000</pubDate>
		<dc:creator>karchergroup</dc:creator>
				<category><![CDATA[sem articles]]></category>
		<category><![CDATA[seo articles]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.clevelandseo.com/?p=220</guid>
		<description><![CDATA[
I&#8217;m sure we&#8217;d all agree that the main concern in our area has been the economy. TKG has been so focused on this that we have spent a good portion of our time pushing SEO and SEM techniques, not just to our clients, but to anyone who would listen through our seminars and Breakfast Bootcamp. [...]]]></description>
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<p><![endif]-->I&#8217;m sure we&#8217;d all agree that the main concern in our area has been the economy. TKG has been so focused on this that we have spent a good portion of our time pushing SEO and SEM techniques, not just to our clients, but to anyone who would listen through our seminars and Breakfast Bootcamp. As SEOs, we all understand just what marketing can do for our clients&#8217; sites. It is vitally important, and can make the difference for a company that is struggling with sales.</p>
<p>That being said, I think it&#8217;s time to look to the future again. I, and many others I have spoken to feel that Northeast Ohio has hit bottom economically, and will be rebounding from here. TKG started off our year with the successful launches of several new sites, including an all new design for our own site. Good design and usability go hand in hand with the best SEO practices, and any good SEO should really help the client consider whether their design is SEO friendly, or if perhaps a redesign would best benefit the client, and their site. SEO done prior to launch is an especially cost effective measure.  This was <a href="../../../../../2008/06/16/the-cost-of-search-engine-optimization-as-a-post-launch-initiative/#comments">discussed here</a> in the past, and I am sure it bears revisiting.</p>
<p>Some of our clients understand at the outset of a project just how vital on page efforts can be, and want to make sure that their site is built with SEO in mind from the onset. PRN Funding is a great example of a client who is very aware of what SEO can do for their site, and made sure that SEO would be part and parcel when they started their initial <a href="http://www.tkg.com/prn-funding3">web design</a> project. Another firm that does a nice job of this is Cleveland SEO member Optiem. They state right in their <a href="http://www.optiem.com/Solutions/Strategy.aspx">strategy page</a> that design and development are part of their SEO strategy, just as they should be.</p>
<p>If we lived in a perfect world, all of our clients would understand that a great design needs to go hand in hand with great, focused SEO. That when these are planned and implemented simultaneously, they can not only launch their sites a step ahead, but save on optimization costs, as well as design changes later on. I think that as our economy rebounds, more business owners are going to come to us, wanting to know the fastest ways to get back on track, and get there ahead of everyone else. For some this will mean a new site design, for others, this will mean some analytics and tweeking of their existing site and SEO efforts. I truly think that the longer the internet is a means of doing business, the more savvy site owners will become. It will get easier to get site owners to understand the value of researching and implementing SEO strategies while their sites are in the production phase. Soon, hopefully clients, SEOs and developers will recognize that working together is a best practice for all.  Time and budgets will both be well served.</p>
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