Cleveland Search Engine Optimization Community

I just signed the papers at Hampton Inn Orlando International Drive Convention Center Hotel to do a 4 day intensives search engine optimization certification class June 27 – 30, 2011.

The topics of this intensive 4 day search engine optimization certification training program are meant to give you a thorough overview of SEO and how to make the most out of it for your business.

This is a small class, in order to give personalized attention to each student. No more than 10 people will be admitted to the class.

The topics covered are:

  • Key Phrase Research
  • On-Page Search Engine Optimization
  • Link Building
  • Making the Most of Google Analytics.

Upon completion of this 4 day search engine optimization course you will receive a certification certificate recognizing your engagement in the class.

Classes are Monday through Thursday

9:00am – 4:00pm each day

Classes includes lunch.

4 Day Class Cost: $796

Click Here To Register

Oh! Before you register, get your 15% forever off code by Liking the Sage Lewis Training page on Facebook. You can get that here:

http://www.facebook.com/pages/Sage-Lewis-Training/136574473082308

You’ll see the code as soon as you like the page. This code is good for any Sage Lewis Training ever!

This past Tuesday was the Key Phrase Research Class

When you do a class in a new format there is always a bit of feeling around for the best formula.

But fortunately we had an awesome group. They were really smart and really engaged. You can’t ask for anything better than that. 

Some of the testimonials were:

Great class Sage. The material was presented in an easy to comprehend fashion and your energy kept the class interesting.

Here’s another one:

Great coverage of the key phrase research topic. Nice to see another perspective on the best way to select key words for both organic and paid search. Great energy!

There we also some recommendations of having more case studies and keeping things more linear. 

I agree with both.

I’m going to make a point of doing more case studies in this week’s On-site search engine optimization class

And the whole linear thing… this is something I fight with endlessly. I am not, by nature, a linear guy. But at least I attempted to follow the book this time :)

I think there is a happy middle ground between structure and going where the conversation takes us. 

Thank you all!

Keep in mind that there are 5 more classes scheduled. Most of them currently have 7 people in them. 10 people is the max for each class.

But you can register for them all on this page:

http://sagelewis.eventbrite.com/

But don’t register before your get your “Forever Off Code.” 

You can get it by signing up for the Sage Lewis Training Newsletter here:

Click here to sign up for the newsletter.

Or you can also get it by liking the Sage Lewis Training Facebook page here:

http://www.facebook.com/pages/Sage-Lewis-Training/136574473082308

By registering for either or both of those, you will get a special Discount code for 15% off any Sage Lewis Training class ever or anywhere (including the one coming up in Orlando! – but more about that later.)

I hope to see you at an upcoming class!

We have been rolling out more and more Facebook Ad programs here at SageRock.

These campaigns are some of the most affordable and targeted advertising options we have probably ever seen.

You don’t need a presence on Facebook to take advantage of these ads. They can be sent directly to your main Web site.

We have created an introductory Facebook Ad campaign setup and management program at SageRock. Additionally, we have a promotion in April that takes $400 off the SageRock setup fee.

You can learn more about our Facebook Ad Management Service here:
http://www.sagerock.com/facebook-ads/

Have a great day!
Sage

In a shameless attempt to get you to sign up for the Sage Lewis Training Class Notification Newsletter, I’m offering you a lifetime discount code.

That’s right people! Sign up for the newsletter and you will get the “Forever Off Code.” It’s a 15% off code you can use for any Sage Lewis Training class any time. 

I mean, who couldn’t always use 15% off!?

As a person who feels oppressed by email, I promise you there won’t be a lot of emails coming from me. I’ll just send one every so often to let you know what classes are coming up.

Click here to sign up for the newsletter.

You will be asked to confirm that you truly want the newsletter. Once you do that you will get the Forever Off Code on the final Thank you page. (I’ll also try to remember to put it in each newsletter so you won’t have to remember it.)

I’ve wanted to write this post for several days. I haven’t had the chance until now.

But I wanted to tell you why Key Phrase Research is so important.

Key phrase research is the foundation of all search engine marketing. If you get your key phrase research wrong then everything else that you do will be wrong on top of it.

There are two main ways you can go wrong with key phrase research:

  1. You can pick a phrase that you can rank well on but no one is searching for it.
  2. Or you can pick a phrase that is so highly competitive that you don’t stand a chance ranking for it at all.

I see both of these mistakes happen all the time.

In this class we’re going to be looking at a wide array of key phrase research tools and a comprehensive strategy on how to make a solid key phrase strategy.

This is an all day class and even includes lunch!

On top of that, because it is my very first class (and I didn’t give you much time to consider it) I am taking $100 off the class.

If you use the link below you will get the $100 discount automatically applied to the class:

Key Phrase Research Class

Tuesday, April 05, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

And if you are a person who likes to save money, I have a total of 6 classes scheduled right now. I am offering $100 off each one until tomorrow night at 9:00pm Eastern time (that’s Tuesday, April 4). Here are the links to these classes with the discounts applied directly to them:

On-Site Search Engine Optimization Class

Tuesday, April 12, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

Link Building Class

Tuesday, April 19, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

Starting and Managing a WordPress Blog Class

Tuesday, April 26, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

Making The Most of Google Analytics Class

Tuesday, May 03, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

HTML Fundamentals Class

Tuesday, May 24, 2011 from 9:00 AM – 4:00 PM (ET)
Akron, OH

While I’m sure I’ll be offering discounts for classes in the future, I can assure you that I will not be offering $100 off again. So, if you think you are interested in the classes you’ll want to consider booking your seat in the class by tomorrow night.

I hope to see you there!

Sage

June 21, 2010

SageRock is Hiring: SEO Specialist in Akron

Are you looking for the Best Job in the World? Here at SageRock, we are looking to fill an SEO job opening. Those are one in the same, right?

We are seeking  an individual who is passionate about search engine technology and is interested in working in an entrepreneurial environment. An ideal candidate will be a strategic thinker who can hit the ground running. They will be responsible for planning, optimizing, implementing and analyzing search engine marketing campaigns.

Please send resume and salary requirements to greg@sagerock.com

Company: SageRock
Job Title: Web Marketing Specialist
Description: SageRock is hiring a web marketing associate to work with our SEO and PPC specialists in campaigns for our clients.

The Search Engine Optimization (SEO) Specialist will be given the opportunity to lead not only SEO projects for clients but will also be involved in building out internal processes for cutting edge optimization work. While working within the current team and directly with Operations, this position’s primary focus will be the accomplishment of our client’s goals, which range from improving organic ranking to generating sales, as well as everything in-between.

Additional responsibilities include possible Paid Search account setup and maintenance, market and industry research, strategy planning, HTML and CSS code modification, ROI management, analysis, and more.

Job Responsibilities:

Assist SEO specialists and Paid Search administrators with:

• Competition, phrase, market research
• Management of day-to-day client relationships
• Creation and Management of strategic online campaigns for current and new clients
• Operating management tools to maintain ROI goals
• Content Creation
• Link development
• Modifying websites for SEO
• Monitoring, measuring, and reporting metrics to clients
• Developing and managing Social Media promotions

Skills and Experience:

• Self-motivating, quick-learner
• Bachelor’s degree in marketing, communications, e-marketing, or applicable field
• Certification with Google AdWords, Yahoo! Ambassador program, etc.
• Strong organizational and analytical skills, plus ability to manage simultaneous projects and demanding deadlines
• Proficiency with Excel, HTML, and CSS

Excellent benefits package  includes vacation; medical, dental and disability insurance; simple IRA matching.

About SageRock:

SageRock Digital Marketing Agency is a place where performance is rewarded, where you will find opportunities for growth and clear paths for advancement. It is a place where you can be a stakeholder in a privately held business. At Sagerock, leadership is accessible and committed to successful growth. We have offered competitive compensation and an attractive benefits package since 1999.

Come work in a collaborative, enriching environment in an exciting, fast-paced industry.

Please send resume and salary requirements to greg@sagerock.com

TKG will be participating in GetListed.org’s Local University seminar
series. GetListed.org’s “Local University” is a no-sales-pitch seminar about
Web marketing for Northeast Ohio businesses. The Local University Seminar
features speakers from various Search Marketing backgrounds, and is being
presented in partnership with Google Local Business Center as well as the
Bing Local Listing Center. The Speakers include:
.         Mike Blumenthal
.         Geoff Karcher
.         Mary Bowling
.         Ryan Hayward
.         Matt McGee
.         Mikko Ollila
.         Patrick Sexton
.         David Mihm
The focus of the Local University seminar is to teach small businesses how
to use the web to gain more customers. Many of the nation’s leading online
marketing experts, including some representatives from the Google and Bing
Local Business Centers and our own Geoff Karcher for an “intensive four-hour
crash course in Internet marketing” designed to help small business owners
develop great ideas for marketing their businesses on the web. Search Engine
Optimization and marketing techniques will be presented to help businesses
gain traction in the search engines, leading to more conversions, more
customers. This seminar is traveling the country, but is not being presented
in too many locations, so we are really pleased to be able to participate
here in Northeast Ohio.
Local University: Northeast Ohio will take place on June 30, 2010 at the
Educational Service Center of Cuyahoga County, featuring two identical
half-day sessions (8am – noon and 1pm – 5pm).
Unfortunately, this seminar is limited to 200 people, so register
soon<http://getlisted.org/university/northeast-ohio.aspx>!
The regular cost of the seminar is $129.00, which is a great price. Use the
code tkg for a discount! The code gives you a savings of $50!

Local search experts David Mihm and Mike Blumenthal are bringing their GetListed.org’s Local University seminar to Cleveland on June 30.   This is a no-sales-pitch seminar about LOCAL web marketing for NEO businesses, so bring some clients along for this educational opportunity.

They’re bringing in reps from the Google and Bing Local Listing Centers to share advice (and really, who better to get it from?!), as well as some national and local talent, too.  Speakers include:

-Mike Blumenthal, Blumenthals
-Mary Bowling, seOverflow
-Anita Campbell, Small Business Trends
-Ryan Hayward, Google
-Geoff Karcher, The Karcher Group
-Matt McGee, smallbusinesssem.com
-Mikko Ollila, Bing
-Patrick Sexton, GetListed.org
-David Mihm, GetListed.org
-Brad Nellis, NEOSA

The focus of Local U.  is to teach small businesses how to use the web to increase their online visibility and gain more customers.   It’s an “intensive four-hour crash course in Internet marketing” designed to help small business owners develop great ideas for marketing their businesses on the web.

This seminar is traveling the country (it’s already received rave reviews in Spokane and Minneapolis), but is not being presented in too many locations, so we’re thrilled that it’s coming to our backyard (backyard might be a stretch, but it’s awfully close)!

Local U. will happen on June 30, 2010 at the Educational Service Center of Cuyahoga County, featuring two identical half-day sessions (8am – noon and 1pm – 5pm).

Seating is limited, so register soon!  The regular cost is $129.00, but use the code “tkg” and it drops the price to $79!  Agency and group discounts are also available, starting at $57/ticket.  The “more the merrier” saying really does apply here.

I put a lot on the line with this event.

I’ve been a huge fan and participant of The Web Association for
years.

Recently, we were talking and they mentioned that they would like to
try an event in Akron.

The first idea that came to mind was a social media event featuring
the Akron-Canton Airport. They are doing some world-class, cutting edge
social media tactics. I really wanted this to be the first event.

Everyone at the Web Association thought it was an awesome idea.

I then talked to Kristie VanAuken,
the airport’s  Senior Vice President and Chief Marketing &
Communications Officer about the idea. Because of her extreme
awesomeness (you’ll see what I mean) she was all about it.

But here’s where it got tricky. The Web Association was concerned
about having the event too far south. They were afraid they might not
get enough people at the event.

But it seemed like the place to have the event was right at the
airport.

I really pushed for them to try it here. They said it was a huge risk
because if we didn’t get a good turnout we might not be able to do
another Akron / Canton event.

But I knew my Akron and Canton peeps would totally come through.

And sure enough, the event is filling up fast.

But I don’t want the attendance to just be “good.” I want The Web
Association to be blown away!

So, let’s show those Clevelander’s what we’ve got. Let’s fill this
puppy up!

If you are available:

May 27, 2010
11:30 AM – 1:30 PM

Please come to this most awesome event.

You are going to learn a lot about how social media is done right.
You are going to be able to check out the very sweet CAK airport.

And you will be able to show your Akron / Canton amazingness.

PLEASE COME TO THIS EVENT!

CLICK HERE TO LEARN MORE AND REGISTER.

We’re holding our next “Search Made Simple” web marketing seminar in Cleveland on October 27th!  Save 40% with the discount code ClevelandSEO.

Unlike most SEO conferences that shove you into a hotel ballroom with 500 of your closest friends, our seminar is different:

  • We limit the class size to 30 people
  • We ensure all your questions are answered
  • We offer lots of one-on-one time if you want it
  • We know money’s tight so we keep our seminars affordable
  • We send you home with ready-to-use ideas
  • We feed you breakfast and lunch (hey, we like to eat!)

You can register for the seminar (9:00 AM-2:00 PM), website evaluation/workshop (2:00 PM-4:00 PM), or both for a discounted rate.

Our team of SEO experts will present on hot topics including how to dominate the rankings using social media, top 10 web stats to watch, how to write killer copy for the web, and more.

Our SEO seminars give you real-world ideas you can use right away.  We cut through the myths and misinformation and provide ideas that produce better rankings, and ultimately, better conversions and sales.

For more information or to register, please go to: http://www.seoseminars.org or call 800.310.0317.  Remember: save 40% with the discount code ClevelandSEO.

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Microsoft and Yahoo are partnering to take on the master… Google. This is the beginning of the end for Yahoo. But it’s good news for searchers and ultimately might be just what Yahoo and Microsoft need to get into the search engine game.

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